Successful products don’t happen by accident or good intentions alone - especially when you’re facing stiff competition, an ever-evolving technology landscape, and clever customers who love you or hate you at the speed of the internet. At LUNAR, our teams and tools help us create remarkable products and experiences that are meaningful to customers and aligned with powerful brands. Our diversity of industries and clients – like the diversity in our staff – keeps our imaginations expanding and our minds sharp in the service of creating innovations more rapidly.

Are you after beauty? Or provocation? Or engagement? Memorable, different, and lovable design expressions grow from a passionate core. We provide a strong point of view about the product expression grounded in our clients’ brands, target customers, and constraints. But great ideas alone aren’t enough. We are well-versed in the craft of design – with an understanding of the subtle details that deliver on the dream.

At the heart of great products lies clever engineering. Whether it’s inventing the world’s smallest bar code reader or delivering a complete radiosurgery suite on time and on budget, LUNAR’s engineers create ingenious products that bring your creative aspirations to life – while standing up to the rigors of regulatory review and the economic demands of your markets.

Great graphics transform technological bricks into objects of personal expression; product packaging beautifully differentiates new products. At LUNAR, we are experts at making products come to life in peoples’ hearts – both in and out of the box. We work fluidly between 2D and 3D media hand-in-hand with a variety of disciplines. The result? Integrated products, packaging, retail presence and brand communications that speak a consistent, enticing message to delight today’s scrutinizing consumers.

Our interaction designers are experts at unearthing insights about people and translating those insights into delightful products and experiences. We use a variety of techniques from rough sketches to interactive prototypes to craft relationships between people and products. Marrying empathy for people with deep understanding of how products should behave, we create remarkable experiences that people love. At LUNAR, interaction design moves beyond the mouse and keyboard to touch screen and physical interfaces of all manner: from brushing teeth to surgery; from learning physics to texting friends.

We think holistically about how design communicates your brand promise to your market in a cohesive and captivating way across your entire product offering. By considering the bigger picture, from business context to sales channel to product portfolio, LUNAR gives you a roadmap to success. LUNAR helps clients create real value for customers, uncover new opportunities, target offerings, and reach new markets.

From our inception, LUNAR has created products for the exacting field of life sciences. We work with biotech leaders to create the equipment that advances the standard of healthcare and enables research discoveries for scientists worldwide. Our work spans from fundamental research tools, to diagnostic equipment, to hands-on therapeutic medical devices used by doctors. In 2004, we assembled our own Medical Advisory Board for ready access to practicing doctors, researchers, caregivers and patients.

Creating products for fickle consumers requires a fresh perspective and the ability to anticipate market trends. “Taste” is symphonic: influences like seasons, geographies, and history come together in unexpected ways. We swim in the sea of buying habits, color trends, youth culture, and technological changes. And we constantly experiment with emerging cultural and aesthetic trends in our conceptual work well before it appears in any market.

Technology today only reaches above the mediocre when it becomes accessible and delightful to people who use it. LUNAR’s success in consumer electronics comes from our focus on the emotional benefits, not the “gee whiz” factor that runs rampant in Silicon Valley. This was our view when designing the very first Apple Powerbook in 1990 and can still be seen today in the HP TouchSmart.

It’s all about people. Creating innovative products that satisfy the unmet – and indescribable – desires and needs of people is at the core of what we do. Our researchers employ techniques ranging from “shop-alongs” to in-home ethnography to understand people’s motivations and aspirations. And once we’ve crafted a design, testing and evaluating it with the right people can have a big payoff. In the end, LUNAR delivers more than a thick report; we deliver actionable insights that can drive design and deliver the right experience for your customers and your brand.

The social and environmental aspects of design have become as important as the functional attributes of modern products. Our sustainability practice, LUNAR ElementsSM, pioneers principles in green design and implements them on programs today. From materials research to Life Cycle Analyses, LUNAR helps clients minimize their footprint to maximize their positive impact for their customers, their markets, and our world.

Pulling off a great product invariably means integrating designers, engineers and business people of varying backgrounds. Our program managers bring attention to detail and robust tools to the challenge of keeping large teams coordinated. We often sit at the center of several teams employed by our clients, and are always ready to “play well with others” to deliver success at the end of the day.