Archive for the ‘Connections’ Category
November 26th, 2013
LUNAR celebrated the launch of the new Belle-V ice cream scoop and the Museum of Craft & Design’s “New West Coast Design 2″ exhibit with free admission to the museum and free Mr. and Mrs. Miscellaneous ice cream last Sunday in San Francisco. Thanks to everyone who joined us! It was a beautiful day for delicious ice cream and world-class design.
We took lots of pictures – check them out on our Facebook page here.
Also, stay tuned for other upcoming events – we just might need to make Belle-V ice cream socials a regular thing : )
Read more about Belle-V and our Kickstarter campaign here.
November 21st, 2013
LUNAR is celebrating the Museum of Craft & Design’s “New West Coast Design 2″ exhibit with free admission to the museum and free ice cream this Sunday, November 24! If you’re in San Francisco, don’t miss out on this very cool event!
Visit the museum at 2569 3rd Street between 1-3 pm, enjoy your ice cream, and then tour the museum’s exhibit, which features the latest in great West Coast design, including the LUNAR-designed Belle-V ice cream scoop and early prototypes.
We’ll be serving Mr. & Mrs. Miscellaneous’ yummy ice cream using the Belle-V scoop and LUNAR’s VP of Design, Jeff Salazar, will be there to share his design philosophy as well as the creative process behind the scoop. Special thanks to Mr. & Mrs. Miscellaneous for providing the ice cream!
Hope to see you this Sunday, from 1-3, at the Museum of Craft & Design, 2569 3rd Street in SF. Bring your family, tell your friends and get ready to enjoy great ice cream as well as some fantastic design!
Please RSVP here.
November 15th, 2013
Bold design expressions can be one of the most important differentiators for any company, but especially for startups.
LUNAR’s Matthis Hamann and Roman Gebhard explained why while sharing a few case studies at the Explorers Festival in Lisbon last week.
The festival is one of the largest events for entrepreneurs in Europe.
“Our experience shows that a solid design process, the right tools and a user-centric sensibility can definitely create better products and services,” Roman told several hundred attendees.
Roman and Matthis took attendees through case studies that covered:
- a hardware and software solution for Siemens Bosch that connects devices in the home in a way that addresses real needs,
- the VELA cycle trainer and NOVA climbing wall that challenge the design conventions of exercise equipment in the home,
- Piamo, a product that turns any microwave into a personal espresso machine, and
- Mo, a modern urban mobility system, based on a flexible, simple, affordable and sustainable combination of bike rental system, local public transport and car sharing.
“We believe bold design expressions that shift traditional paradigms can be especially helpful to entrepreneurs who are coming into markets with exciting, new ideas,” Matthis said.
Watch the video of their presentation here :
November 11th, 2013
Join us this Wednesday at the Museum of Craft and Design in SF to hear Jeff Salazar, LUNAR’s VP of Design, participate in the New West Coast Designers panel discussion.
Jeff will share his design philosophy as well as the creative process behind the newly launched Belle-V ice cream scoop. Jeff shares the stage with Bob Wilms of The New Black and Francois Nguyen from Frog. The panel will be moderated by Marc D’Estout, curator at the Museum of Craft and Design.
After the talk, check out the full New West Coast Design 2 exhibit, including early prototypes of the Belle-V ice cream scoop. Hope to see you on Wednesday!
Where: Museum of Craft and Design
2569 Third Street, San Francisco, 94107
When: 7:00pm – 8:30pm PT
Participants: Jeff Salazar, VP of Design, LUNAR
Bob Wilms, Development Director, The New Black
Francois Nguyen, Principal Designer, Frog
For Tickets: https://newwestcoastdesigners.eventbrite.com/
October 30th, 2013
Our tradition of legendary HALLOWEEN PARTIES continues tonight! Each year we open our doors to the San Francisco design community for a night of ghoulish grins, creepy cocktails, and devilish dancing! The best part? For those who come decked out in that costume we know you’ve been planning for the last 217 days, we award prizes that you’ll want to showcase on your living room mantle. This year, no exception, we have some of the best awards imaginable.
See you tonight!
More details here.
October 24th, 2013
Our LUNAR Europe team will be sharing the secrets behind “Disrupting product categories with design” at the push.conference 2013 in Munich Oct. 26.
LUNAR Europe co-founder Roman Gebhard and user experience designer Hanne Trafnik will discuss the holistic design approach to product development that led to two stellar design concepts: VELA, a cycle trainer Forbes‘ calls “the bike that looks like art” and NOVA, a fresh take on a climbing wall that introduces meaningful interactions between athlete, sensors and a smartphone app.
Both projects won several 2013 design awards and NOVA was just recognized with a German Design Award for 2014!
The annual push.conference unites creative coding and user experience design by offering a platform for designers, developers and UX professionals. Learn more here and watch our blog for photos and insights from Roman and Hanne.
October 15th, 2013
By Chau Hop Nguyen Phan, Design Strategist, LUNAR Europe
Understanding why we do things is a critical, if elusive, part of a successful design process.
Do I buy a particular brand of soap because of attractive packaging or because my family has used it since I was a child?
Ethnography is the practice of understanding the why behind our actions. An ethnographer’s goal is usually to understand the rituals, inherited practices or practical drivers that motivate what we do.
Design research practices owe a lot to methodologies established by ethnographers and anthropologists. As a design researcher at LUNAR, I constantly look for the why behind user behaviors to better identify opportunities for innovation or ways to otherwise inform the design process.
Last month, I had the opportunity to attend EPIC – the Ethnographic Praxis in Industry Conference in London, where I expected to be an outsider among academics, but that was hardly the case. There was much talk about how ethnography is helping to influence countless experiences, products and services, which is exactly what we do at LUNAR in our Insights & Strategy practice.
Centuries ago ethnography started as a way to understand the traditions and cultural norms of indigenous peoples. In recent times, the practices of ethnographers were applied in innovation industries – including design – where methods were adapted to understand our “modern“ society and why we do what we do, to uncover opportunities for innovation or improve other aspects of design.
The conference featured presentations by a “Who’s Who” of qualitative research within the innovation industry, including Genevieve Bell, director of Intel’s Interaction and Experience Research and a child of two anthropologists who was raised among Australian aborigine tribes.
Several speakers explored the role of “big data” in ethnography. Tricia Wang, a young and splendid speaker, believes qualitative data – what she calls “thick data” – and not quantity-centric “big data” can explain the why behind people’s actions. Other presenters, such as John Curranen encouraged us to avoid setting up big data in opposition to ethnography. Instead, he said, we need to use ethnography as a hook to facilitate interpretation of big data. He clearly sees a role for big data in helping explain behaviors.
As with the best conferences, EPIC provided an incredible amount of useful experiences, and it was great to share findings, methods and thoughts with a fantastic group of people. No wonder many had travelled so far to participate.
I left EPIC excited to apply the latest thinking in ethnography to the design research work we do at LUNAR. Better understanding why our client’s customers do what they do will help us shape more useful and successful experiences. If ethnography gets you excited about becoming a better designer, check out EPIC at their 2014 conference in New York. I hope to see you there.
September 23rd, 2013
Design Thinking, Creativity and Risk
LUNAR’s Mark Dziersk, managing director at our Chicago studio, is thrilled to be heading back to his alma mater Oct. 3 to speak on creativity and risk as part of the Penny W. Stamps Speaker Series at the University of Michigan!
Established with the generous support of University of Michigan alumna Penny W. Stamps, the Speaker Series has brought in some of the most respected designers and artists from around the world to share their insights and perspectives with students, faculty and the broader community.
“The opportunity to return to the place where my passion for design was first ignited is very exciting,” says Mark. His lecture will focus on creativity and risk as fundamental elements involved in Design Thinking. He will also explore the obstacles that prevent people from reaching their own creative potential.
Mark’s talk is free & open to the public. Hope you can make it!
When: Thursday, October 3, 2013, at 5:10 pm CT
Where: Historic Michigan Theater, 603 E. Liberty Street, Ann Arbor, MI
Learn more about Mark, his talk and the speaker series.
September 6th, 2013
It took us about a week to decompress after all the great events that happened at the 2013 IDSA International Conference in Chicago – the main stage keynote John Edson and Mark Dziersk led on Creating Courage and the LUNAR hosted cocktail party at Futon’s On the River highlights among many other fantastic memories.
During their talk, Mark and John tackled the theme of the conference, breaking the rules, by looking at the structures, behaviors and assumptions designers themselves have embraced over the last decade. They challenged the audience to rethink the norms designers have been preaching to the business world – to reconsider what they know about collaboration, to eschew “strategic thinking” and to relax about showing the rest of the world how important design is. In the place of these generally excepted rules, John and Mark proposed the audience find courage where designers have always found it: in embracing their passion for creating.
For those of you who missed the conference or LUNAR’s session on Creating Courage, we’ll be sharing the video recording in a few weeks. Keep your eyes peeled here, on Twitter or Facebook for the live action version of this talk.
A big thank you to IDSA for another stellar event! We’re already looking forward to next year.
September 5th, 2013
We’re excited to report that our client Gigaset, one of the world’s leading producers of corded and cordless phones, is about to enter the market of “Intelligent Living.”
Gigaset’s new product line, Gigaset elements, is aimed at improving safety and comfort in the home. Over the past two years, LUNAR Europe has visited users in their homes to conduct qualitative interviews and explore opportunities for Gigaset on how to apply technology in thoughtful, simple ways to make a “smart home.” The team developed and prototyped experiences, testing them with consumers and observing reactions. Our Insights and Strategy team then collaborated with Gigaset to refine specific features and offerings.
This September, Gigaset will offer consumers the first five products in its Gigaset elements starter kit, including a door sensor, motion sensor and a base station. The Internet Protocol-based system connects the user’s Smartphone app to the Gigaset elements Cloud. The Gigaset elements app can monitor a variety of situations within the home and is able to give users updates about what is happening in their homes while they are away. For example, it will let the user know when someone else is entering the home – and whether that person has used a key or a crowbar to get in. The system can be extended with additional door, motion and window sensors as well as sirens.
Future sensor and service feature extensions will broaden the Gigaset elements use case from security to energy management and healthcare. Stay tuned for more details about this innovative project as we progress toward the launch of Gigaset elements.
Watch Nick Ord, Gigaset elements Innovation Lead, speak about their product development process at this year’s BITKOM Big Data Summit 2013:
August 13th, 2013
LUNAR interns apply their creativity to explore objects’ essential nature
LUNAR’s current industrial design interns have been exploring the concepts of “Good vs. Evil” as part of a LUNAR Moondust project challenge (see our kick-off blog post here). They’re examining what gives something a “good” or “evil” nature by developing these traits in a pairing of objects that must work independently as well as seamlessly as one unit.
Given the subjective nature of the theme, creating clarity around an approach, interpretation and direction has been both a challenge and a source of inspiration.
“I first began to gather a wide range of imagery that, for me, visually represented the moods, colors, shapes, landscapes, architecture, and even animals that seemed either good or evil,” said intern Brit Leek about her initial thoughts and ideation. “But I quickly abandoned that approach once I realized the images more closely matches concepts of ‘fast’ and ‘aggressive’ or ‘light’ and ‘soft,’ rather than good or evil.”
Imagery, Brit found, was not the best way to dissect the moral opposites, so she instead began looking at literature and poetry to examine the meaning and relationship between good and evil.
Intern Inder Sachdev noted the tension that’s intrinsic between what can be conceived as good or evil, and has been exploring perspective and emotional response with his designs with an intent to capture attention and evoke surprise. Is it the form or the function that makes a product good or evil? Maybe an evil product isn’t just something that looks dark or cold, or functions poorly, but is instead one that truly causes harm to its user.
Brit and Inder will continue to explore and address a broad range of issues as they move forward in their journey with concept creation, further iteration and a final presentation.
Check back soon to learn more about their work.
August 2nd, 2013
We’re thrilled to once again partner with the Industrial Designers Society of America and help launch their latest offering, the IDSA Design Success Webinar Series.
IDSA inspires design through professional development and education for its members. Their new webinar series will help designers further their success while providing exclusive access to world-renowned experts and thought leaders.
The series’ inaugural webinar on August 19 will feature LUNAR’s John Edson and build on the lessons he explored in his book, “Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences.” John will show how design can create a competitive advantage for any organization by delivering beauty, ingenuity and charisma.
Hope you can make it August 19 from 10-11am PT / 12-1pm CT. Register now before space fills up! The webinar is free for IDSA members and also available to non-members at a low fee of $39.99.
July 1st, 2013
What does beauty have to do with design thinking and Twitter?
Earlier this month, LUNAR’s John Edson traveled to the Fairmont Miramar Hotel in Santa Monica to speak at the DMI Design Thinking Conference. This year’s theme was “Designing the Next Economy” with a look at the shifting role design will have to drive real innovation and global change.
John covered a topic that’s core to LUNAR’s business: creating products, services and experiences that are beautiful, ingenious and charismatic. In the Next Economy, products and services will speak for themselves outside of marketing or advertising, so their design needs to authentically and emotionally connect with people.
After outlining his framework and sharing lessons for creating great products, services and experiences that make a difference, John asked participants to envision new ideas for beauty, ingenuity and charisma in the Next Economy. Table teams posted microstories and supporting imagery to Twitter using the hashtage #dmine.
“We’ve never tried a workshop like this before, but the constraints and affordances of Twitter made for the perfect discussion platform,” John said. “The ideas that came out of the session are now online contributing to the larger conversation about how design needs to change to empower companies in the future.”
See other conversations around the DMI Design Thinking Conference on Twitter here.
June 12th, 2013
On June 11, Stanford Biodesign graduated another cohort of fellows from this innovative 13-year old program. (more…)
May 15th, 2013
High five to LUNAR friend Roman Mars who’s been named by Fast Company as one of the most creative people of 2013. (more…)