Commercials have always fascinated me. It occurred to me a few years ago that televisions only exist for the purpose of selling us stuff. Broadcast companies are able to spend millions on 22 minutes of our favorite sitcom because advertisers are willing to pay them millions to show eight minutes of advertisements during the show. Some of the most memorable stories, characters, and moments of my life were made possible by Coca-Cola, Kellogg’s, and Ford. And it works! Americans watch, on average, four hours of television every day (or about an hour of commercials every day). 
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Archive for the ‘Connections’ Category
Buy me
February 1st, 2011
Evolution of the senses
January 13th, 2011
Tasting colors, seeing sounds or have you heard of actually hearing color hues? It’s a reality for an estimated 1 in every 23 people. (more…)

Electric vehicles go mainstream
January 3rd, 2011
Designing architecture you can’t see
December 18th, 2010
Chris Downey had been an architect for 20 years before he lost his sight. It would be understandable to think that going blind would mean the end of his career, but that turned out not to be the case at all. (more…)

The 13 year old blogger
December 17th, 2010
How does a 13 year old blogger reach fifty thousand daily viewers?
I recently read in the New Yorker about Tavi Gevinson, a teenage fashion blogger from the suburbs of Chicago. I am sure a lot of people are very familiar with her by now, as she has the fashion world at her feet.
Oil on the Brain
November 29th, 2010
Almost everything in modern life is designed to waste energy. The biggest culprit is how we get to and from work. (more…)

Invisible Iron
October 18th, 2010
At LUNAR, our designers are continually fascinated by the inherent, but often hidden and overlooked, beauty in everyday objects.

Gesture Remote
September 20th, 2010
As designers we often feel honored working at the forefront of design–using customer insights and new technologies to define products that pioneer new, exciting experiences. Gestural interaction technology is one of these game-changers. We see its ascent and are proud to be one of the lucky teams that will help shape the future of gesture controlled devices. (more…)

Thought for Food: LUNAR’s DIY Food Container Design Contest at the IDSA International Conference
July 26th, 2010
Calling all students attending the 2010 IDSA International Conference in Portland, OR: you’ve got a chance to win your very own fully loaded 64GB 3G iPad! Show us your creative chops. (more…)
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From a little place called Dyslexia…
July 21st, 2010
LUNAR’s client Ben Foss, gives an inspiring and hilarious speech about being dyslexic and the need to change the way we think about it. (more…)
Koo Rocks: ICFF Round Up
May 25th, 2010
It’s been two weeks since the close of ICFF and our heads are still spinning. The unveiling went swimmingly, with the LUNAR team just as delighted with the reactions to our piece as the show goers were with Koo. We were tickled to see the smiles creep onto the faces of attendees as they saw the transformation from bassinet to rocker, and were thrilled to hear over and over “I want one!”
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When we had a spare moment to sneak away from the booth, these were some of the things we took in:
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Some nice debuts. Council has a nice breadth for their 4 young years, including the new Swarm piece from Mike+Maaike.
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Several rocking pieces, from rocking lawn lounger to a rocking bed. Is this some kind of recession/post-recession return to the womb?
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Molo is nicely expanding their unique collection of honeycomb cardboard furniture into lighting. We loved their cardboard house and the lamps displayed as clouds around it. Playful and attractive!
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Loved the Tom Dixon booth/ mini factory. Hats off to the effort of a well established designer pushing for local/ DIY manufacturing. Being able to see the assembly process, better understand the manufacturing process and even buy a product on the spot was quite new for a professional trade-show. But maybe I’m just a process geek!
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Anne Kyyro Quinn’s Bespoke acoustic wall panels: very crafty and stunning felt wall panels. Simple idea, beautiful result. Would love some of them in our upcoming new office!
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In general, lots of raw and crafty materials, many indigenous process and designer featured with very high quality and unique pieces.
We could not be happier with our first run at ICFF. Looking forward to next year! And since getting back to San Francisco, Koo has been getting overwhelmingly positive response. Bloggers, retailers and mommies everywhere are singing the praise of multifunctional baby gear that actually looks great.
Here’s what folks are saying:
Apartment Therapy
Notcot
Inhabitot
Design Milk
If you’d like to get updated with our progress on bringing Koo to the market, email talk@lunar.com to be put on our list.
KIDP + LUNAR UX Design Workshop ‘10
March 16th, 2010
Public transportation. Sigh. While those hailing from Los Angeles would argue that “at least we have public transportation,” the rest of us have our fair share of gripes with the system here in San Francisco. (more…)





