Archive for the ‘Creativity’ Category

Student-led innovations in medical technologies receive Robert Howard Next Step Awards

June 19th, 2015

Innovations in hypothermia-prevention and childhood-asthma treatment developed by two teams through the Stanford University Biodesign program have won the LUNAR-sponsored 2015 Robert Howard Next Step award, presented in honor of long-time LUNAR leader, Robert Howard. (more…)

Real impact comes from designing engagement

April 16th, 2015

Technology needs to be more than just “new” to be a hit. Successful technologies that make an impact engage their users in ways that build strong, and even emotional, connections. (more…)

Call for Entries: The 2015 Robert Howard Next Step Award

April 8th, 2015

We’ve officially launched the fourth annual Robert Howard Next Step Award in celebration and memory of our treasured colleague. (more…)

I ♥ my OS

September 3rd, 2014

Writer and director Spike Jonze won an Oscar for his story of a man falling in love with an operating system, inspiring excitement and envy in UX designers everywhere. Who wouldn’t want their design work to lead users to the ultimate emotional connection? (more…)

Placing the Right Bets

August 11th, 2014

Running a consulting business definitely has its upsides – a variety of work, exposure to talented and creative people, recognition – but the financial returns in conventional fee-for-service models are usually modest. (more…)

Next Step Award recipients “destined to improve the world”

June 11th, 2014

Two outstanding Stanford Biodesign teams have won the LUNAR-sponsored 2014 Robert Howard Next Step award for innovation in medical technology, presented in honor of long-time LUNAR leader, Robert Howard. LUNAR’s John Edson and Stanford Biodesign program leads presented the awards last evening, June 10. (more…)

Our exciting vision for home exercise — introducing TERA

June 5th, 2014

We’re proud to officially announce today the TERA fitness mat, our latest design concept in a family of reimagined home exercise products designed by our LUNAR Europe team. (more…)

LUNAR wins three iF Product Design Awards

February 28th, 2014

We’re thrilled to announce LUNAR has picked up three 2014 iF product design awards for NOVA, VELA and SF Prep! We accepted our iF gold award for NOVA just a few hours ago at the awards ceremony at BMW Welt Auditorium in Munich. (more…)


January 31st, 2014

UPDATED June 6, 2014: Learn more about TERA here.

LUNAR is continuing to redefine home exercise with our latest product concept, TERA, which we’ll present at Munich Creative Business Week Feb. 27. (more…)

Head before hands

December 9th, 2013

By Mark Dziersk

Design strategy has been especially top of my mind over the past few weeks as LUNAR’s led a major design initiative for a global-leading consumer packaged goods company. We keep coming back to the simplest definition of “design strategy” that I know: Head before hands.

But just in case that’s too simple, here’s another way to express it: “Strategy is a plan of action or policy designed to achieve a major or overall aim.” It’s the art of planning and directing overall operations and resource expenditures.

Strategy is the idea that we center where we are now, create the goals and dreams we see in the future and then map a plan to get there.

But strategy also needs to be flexible enough to take advantage of unforeseeable opportunities and unpredictable changes that require — to use a football term — “calling an audible.” That’s when a quarterback sees something quirky with the play that’s been phoned into his helmet and calls a new play out loud and in the moment and that responds appropriately to the actual circumstances.

We live today in a world where many of the previous rules of a marketing or distribution strategy have been changed forever. The Internet informs us instantly and exposes empty promises. Products can no longer be pushed at people. In fact any product that does not consider the user first no longer makes it to the shelf or store because the ability to authentically address user needs defines its success or failure.

The ideas that have traditionally been part of a marketing strategy or distribution strategy, strategic roadmap, corporate strategy, product launch strategy and innovation strategy are no longer enough.

The Harvard Business Review points this out:

Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability.

HBR goes on to argue that over the last two decades, tools like design have taken the place of strategy, moving managers further away from viable competitive positions.

Michael Porter argues that operational effectiveness, although necessary to superior performance, is not sufficient, because its techniques are easy to imitate. In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.

The good news is that since design can be one of the most difficult tools to imitate and quantify, it can become the enabler of truly effective strategies that are simple, sometimes prescriptive but always flexible in addressing — first and foremost — the user needs, for as Charles Eames once famously said, “Recognizing the need is the primary condition for design.”

In many ways design has always been about putting head before hands. Design strategy is increasingly recognized by leading companies as an exceedingly effective way to succeed in today’s markets — a way to stake out a unique and valuable position.

Now’s the time to build on this opportunity, the opportunity to leverage design as strategy. There have never been more the great design examples out there; let’s grab this moment.

Mark Dziersk is Managing Director of LUNAR Chicago.

An Ice Cream Social with Belle-V

November 26th, 2013

LUNAR celebrated the launch of the new Belle-V ice cream scoop and the Museum of Craft & Design’s “New West Coast Design 2″ exhibit with free admission to the museum and free Mr. and Mrs. Miscellaneous ice cream last Sunday in San Francisco. Thanks to everyone who joined us! It was a beautiful day for delicious ice cream and world-class design.

We took lots of pictures – check them out on our Facebook page here.

Also, stay tuned for other upcoming events – we just might need to make Belle-V ice cream socials a regular thing : )

Read more about Belle-V and our Kickstarter campaign here.

LUNAR’s Ice Cream Sunday!

November 21st, 2013

LUNAR is celebrating the Museum of Craft & Design’s “New West Coast Design 2″ exhibit with free admission to the museum and free ice cream this Sunday, November 24!  If you’re in San Francisco, don’t miss out on this very cool event!

Visit the museum at 2569 3rd Street between 1-3 pm, enjoy your ice cream, and then tour the museum’s exhibit, which features the latest in great West Coast design, including the LUNAR-designed Belle-V ice cream scoop and early prototypes.

We’ll be serving Mr. & Mrs. Miscellaneous’ yummy ice cream using the Belle-V scoop and LUNAR’s VP of Design, Jeff Salazar, will be there to share his design philosophy as well as the creative process behind the scoop. Special thanks to Mr. & Mrs. Miscellaneous for providing the ice cream!

Hope to see you this Sunday, from 1-3, at the Museum of Craft & Design, 2569 3rd Street in SF.  Bring your family, tell your friends and get ready to enjoy great ice cream as well as some fantastic design!

Please RSVP here.

Jeff Salazar shares the scoop on Belle-V and design

November 11th, 2013

Join us this Wednesday at the Museum of Craft and Design in SF to hear Jeff Salazar, LUNAR’s VP of Design, participate in the New West Coast Designers panel discussion.

Jeff will share his design philosophy as well as the creative process behind the newly launched Belle-V ice cream scoop. Jeff shares the stage with Bob Wilms of The New Black and Francois Nguyen from Frog. The panel will be moderated by Marc D’Estout, curator at the Museum of Craft and Design.

After the talk, check out the full New West Coast Design 2 exhibit, including early prototypes of the Belle-V ice cream scoop. Hope to see you on Wednesday!

Where: Museum of Craft and Design
2569 Third Street, San Francisco, 94107

When: 7:00pm – 8:30pm PT

Participants: Jeff Salazar, VP of Design, LUNAR
Bob Wilms, Development Director, The New Black
Francois Nguyen, Principal Designer, Frog

For Tickets:

Halloween on the Moon

October 30th, 2013

Our tradition of legendary HALLOWEEN PARTIES continues tonight! Each year we open our doors to the San Francisco design community for a night of ghoulish grins, creepy cocktails, and devilish dancing! The best part? For those who come decked out in that costume we know you’ve been planning for the last 217 days, we award prizes that you’ll want to showcase on your living room mantle. This year, no exception, we have some of the best awards imaginable.


See you tonight!

More details here.

LUNAR joins the Penny Stamps Speaker Series

September 23rd, 2013

Design Thinking, Creativity and Risk

LUNAR’s Mark Dziersk, managing director at our Chicago studio, is thrilled to be heading back to his alma mater Oct. 3 to speak on creativity and risk as part of the Penny W. Stamps Speaker Series at the University of Michigan!

Established with the generous support of University of Michigan alumna Penny W. Stamps, the Speaker Series has brought in some of the most respected designers and artists from around the world to share their insights and perspectives with students, faculty and the broader community.

“The opportunity to return to the place where my passion for design was first ignited is very exciting,” says Mark. His lecture will focus on creativity and risk as fundamental elements involved in Design Thinking. He will also explore the obstacles that prevent people from reaching their own creative potential.

Mark’s talk is free & open to the public. Hope you can make it!

When: Thursday, October 3, 2013, at 5:10 pm CT
WhereHistoric Michigan Theater, 603 E. Liberty Street, Ann Arbor, MI

Learn more about Mark, his talk and the speaker series.