Archive for the ‘Creativity’ Category
August 11th, 2014
Running a consulting business definitely has its upsides – a variety of work, exposure to talented and creative people, recognition – but the financial returns in conventional fee-for-service models are usually modest. (more…)
June 11th, 2014
Two outstanding Stanford Biodesign teams have won the LUNAR-sponsored 2014 Robert Howard Next Step award for innovation in medical technology, presented in honor of long-time LUNAR leader, Robert Howard. LUNAR’s John Edson and Stanford Biodesign program leads presented the awards last evening, June 10. (more…)
June 5th, 2014
We’re proud to officially announce today the TERA fitness mat, our latest design concept in a family of reimagined home exercise products designed by our LUNAR Europe team. (more…)
February 28th, 2014
We’re thrilled to announce LUNAR has picked up three 2014 iF product design awards for NOVA, VELA and SF Prep! We accepted our iF gold award for NOVA just a few hours ago at the awards ceremony at BMW Welt Auditorium in Munich. (more…)
January 31st, 2014
UPDATED June 6, 2014: Learn more about TERA here.
LUNAR is continuing to redefine home exercise with our latest product concept, TERA, which we’ll present at Munich Creative Business Week Feb. 27. (more…)
December 9th, 2013
By Mark Dziersk
Design strategy has been especially top of my mind over the past few weeks as LUNAR’s led a major design initiative for a global-leading consumer packaged goods company. We keep coming back to the simplest definition of “design strategy” that I know: Head before hands.
But just in case that’s too simple, here’s another way to express it: “Strategy is a plan of action or policy designed to achieve a major or overall aim.” It’s the art of planning and directing overall operations and resource expenditures.
Strategy is the idea that we center where we are now, create the goals and dreams we see in the future and then map a plan to get there.
But strategy also needs to be flexible enough to take advantage of unforeseeable opportunities and unpredictable changes that require — to use a football term — “calling an audible.” That’s when a quarterback sees something quirky with the play that’s been phoned into his helmet and calls a new play out loud and in the moment and that responds appropriately to the actual circumstances.
We live today in a world where many of the previous rules of a marketing or distribution strategy have been changed forever. The Internet informs us instantly and exposes empty promises. Products can no longer be pushed at people. In fact any product that does not consider the user first no longer makes it to the shelf or store because the ability to authentically address user needs defines its success or failure.
The ideas that have traditionally been part of a marketing strategy or distribution strategy, strategic roadmap, corporate strategy, product launch strategy and innovation strategy are no longer enough.
The Harvard Business Review points this out:
Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability.
HBR goes on to argue that over the last two decades, tools like design have taken the place of strategy, moving managers further away from viable competitive positions.
Michael Porter argues that operational effectiveness, although necessary to superior performance, is not sufficient, because its techniques are easy to imitate. In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.
The good news is that since design can be one of the most difficult tools to imitate and quantify, it can become the enabler of truly effective strategies that are simple, sometimes prescriptive but always flexible in addressing — first and foremost — the user needs, for as Charles Eames once famously said, “Recognizing the need is the primary condition for design.”
In many ways design has always been about putting head before hands. Design strategy is increasingly recognized by leading companies as an exceedingly effective way to succeed in today’s markets — a way to stake out a unique and valuable position.
Now’s the time to build on this opportunity, the opportunity to leverage design as strategy. There have never been more the great design examples out there; let’s grab this moment.
Mark Dziersk is Managing Director of LUNAR Chicago.
November 26th, 2013
LUNAR celebrated the launch of the new Belle-V ice cream scoop and the Museum of Craft & Design’s “New West Coast Design 2″ exhibit with free admission to the museum and free Mr. and Mrs. Miscellaneous ice cream last Sunday in San Francisco. Thanks to everyone who joined us! It was a beautiful day for delicious ice cream and world-class design.
We took lots of pictures – check them out on our Facebook page here.
Also, stay tuned for other upcoming events – we just might need to make Belle-V ice cream socials a regular thing : )
Read more about Belle-V and our Kickstarter campaign here.
November 21st, 2013
LUNAR is celebrating the Museum of Craft & Design’s “New West Coast Design 2″ exhibit with free admission to the museum and free ice cream this Sunday, November 24! If you’re in San Francisco, don’t miss out on this very cool event!
Visit the museum at 2569 3rd Street between 1-3 pm, enjoy your ice cream, and then tour the museum’s exhibit, which features the latest in great West Coast design, including the LUNAR-designed Belle-V ice cream scoop and early prototypes.
We’ll be serving Mr. & Mrs. Miscellaneous’ yummy ice cream using the Belle-V scoop and LUNAR’s VP of Design, Jeff Salazar, will be there to share his design philosophy as well as the creative process behind the scoop. Special thanks to Mr. & Mrs. Miscellaneous for providing the ice cream!
Hope to see you this Sunday, from 1-3, at the Museum of Craft & Design, 2569 3rd Street in SF. Bring your family, tell your friends and get ready to enjoy great ice cream as well as some fantastic design!
Please RSVP here.
November 11th, 2013
Join us this Wednesday at the Museum of Craft and Design in SF to hear Jeff Salazar, LUNAR’s VP of Design, participate in the New West Coast Designers panel discussion.
Jeff will share his design philosophy as well as the creative process behind the newly launched Belle-V ice cream scoop. Jeff shares the stage with Bob Wilms of The New Black and Francois Nguyen from Frog. The panel will be moderated by Marc D’Estout, curator at the Museum of Craft and Design.
After the talk, check out the full New West Coast Design 2 exhibit, including early prototypes of the Belle-V ice cream scoop. Hope to see you on Wednesday!
Where: Museum of Craft and Design
2569 Third Street, San Francisco, 94107
When: 7:00pm – 8:30pm PT
Participants: Jeff Salazar, VP of Design, LUNAR
Bob Wilms, Development Director, The New Black
Francois Nguyen, Principal Designer, Frog
For Tickets: https://newwestcoastdesigners.eventbrite.com/
October 30th, 2013
Our tradition of legendary HALLOWEEN PARTIES continues tonight! Each year we open our doors to the San Francisco design community for a night of ghoulish grins, creepy cocktails, and devilish dancing! The best part? For those who come decked out in that costume we know you’ve been planning for the last 217 days, we award prizes that you’ll want to showcase on your living room mantle. This year, no exception, we have some of the best awards imaginable.
See you tonight!
More details here.
September 23rd, 2013
Design Thinking, Creativity and Risk
LUNAR’s Mark Dziersk, managing director at our Chicago studio, is thrilled to be heading back to his alma mater Oct. 3 to speak on creativity and risk as part of the Penny W. Stamps Speaker Series at the University of Michigan!
Established with the generous support of University of Michigan alumna Penny W. Stamps, the Speaker Series has brought in some of the most respected designers and artists from around the world to share their insights and perspectives with students, faculty and the broader community.
“The opportunity to return to the place where my passion for design was first ignited is very exciting,” says Mark. His lecture will focus on creativity and risk as fundamental elements involved in Design Thinking. He will also explore the obstacles that prevent people from reaching their own creative potential.
Mark’s talk is free & open to the public. Hope you can make it!
When: Thursday, October 3, 2013, at 5:10 pm CT
Where: Historic Michigan Theater, 603 E. Liberty Street, Ann Arbor, MI
Learn more about Mark, his talk and the speaker series.
September 5th, 2013
We’re excited to report that our client Gigaset, one of the world’s leading producers of corded and cordless phones, is about to enter the market of “Intelligent Living.”
Gigaset’s new product line, Gigaset elements, is aimed at improving safety and comfort in the home. Over the past two years, LUNAR Europe has visited users in their homes to conduct qualitative interviews and explore opportunities for Gigaset on how to apply technology in thoughtful, simple ways to make a “smart home.” The team developed and prototyped experiences, testing them with consumers and observing reactions. Our Insights and Strategy team then collaborated with Gigaset to refine specific features and offerings.
This September, Gigaset will offer consumers the first five products in its Gigaset elements starter kit, including a door sensor, motion sensor and a base station. The Internet Protocol-based system connects the user’s Smartphone app to the Gigaset elements Cloud. The Gigaset elements app can monitor a variety of situations within the home and is able to give users updates about what is happening in their homes while they are away. For example, it will let the user know when someone else is entering the home – and whether that person has used a key or a crowbar to get in. The system can be extended with additional door, motion and window sensors as well as sirens.
Future sensor and service feature extensions will broaden the Gigaset elements use case from security to energy management and healthcare. Stay tuned for more details about this innovative project as we progress toward the launch of Gigaset elements.
Watch Nick Ord, Gigaset elements Innovation Lead, speak about their product development process at this year’s BITKOM Big Data Summit 2013:
July 3rd, 2013
LUNAR has won a Gold and two Bronze awards from IDSA for VELA, SF Prep and NOVA!
The Industrial Designers Society of America honored LUNAR this month with a Gold award for VELA, a cycle trainer designed by the team at LUNAR Europe in Munich that challenges the design expression of exercise equipment.
From a functional object, it transforms from workout tool to sculpture, showing off the user’s passion for their lifestyle through outstanding aesthetics. And clever integration of beautiful projections around the bike create an immersive training experience. VELA shifts the paradigm of training at home, making it a celebrated activity.
IDSA also recognized our work on SF Prep and NOVA with Bronze awards.
LUNAR partnered with the San Francisco Department of Emergency Management to understand why so few residents are prepared in any way for an earthquake, and what could be done to empower and motivate them to take action.
The outcome is a simple-to-use, affordable website that uses local San Francisco companies to deliver earthquake preparedness right to residents’ doorsteps through a web-based subscription service. By delivering earthquake preparedness products and learning’s over time, SF Prep gradually engages residents in the process and motivates them to ever-increasing levels of preparedness.
Like VELA, NOVA transforms perceptions of home exercise into a compelling experience. The climbing wall consists of panels with strategic patterns of cut-outs that create visually integrated climbing holds. Light patterns highlight climbing routes as they shine from behind the specific holds for programmed climb. Users control their route selection and receive personalized training through the NOVA Smartphone application.
We’re thrilled to be recognized by our peers in the design world. Congrats to the talented members of the LUNAR team who contributed to these projects!
May 30th, 2013
We’re proud to announce that LUNAR client MobileGear.com has launched! (more…)
May 15th, 2013
High five to LUNAR friend Roman Mars who’s been named by Fast Company as one of the most creative people of 2013. (more…)