Archive for the ‘Customer Experience’ Category

Living a long and healthy life on your own terms

April 25th, 2016

There comes a point when most of us will no longer be able care for ourselves. At LUNAR, we seek to extend the time people can safely enjoy their lives at home, avoiding extended care facilities or expensive treatment centers. (more…)

An award-winning summer for LUNAR

July 13th, 2015

We’re thrilled to announce we’re adding four brand new design awards to our portfolio: two 2015 International Design Excellence Awards from the Industrial Designers Society of America and two Spark Product Design Awards. (more…)

LUNAR helps Jaunt push VR boundaries with the VR camera codenamed “NEO”

June 30th, 2015

Cinematic virtual reality pioneer Jaunt today launched a series of professional grade VR cameras codenamed “NEO,” specifically designed for capturing fully-immersive, 360-degree cinematic VR experiences. (more…)

LUNAR Kicks Off its 31st Year with Four Awards

January 21st, 2015

We’re thrilled to announce four new design awards that recognize LUNAR’s outstanding work and charismatic impact. (more…)

Are you satisfying your customers? John Edson says that’s not enough

May 9th, 2014

What’s the role of design in creating customer intimacy? (more…)

Head before hands

December 9th, 2013

By Mark Dziersk

Design strategy has been especially top of my mind over the past few weeks as LUNAR’s led a major design initiative for a global-leading consumer packaged goods company. We keep coming back to the simplest definition of “design strategy” that I know: Head before hands.

But just in case that’s too simple, here’s another way to express it: “Strategy is a plan of action or policy designed to achieve a major or overall aim.” It’s the art of planning and directing overall operations and resource expenditures.

Strategy is the idea that we center where we are now, create the goals and dreams we see in the future and then map a plan to get there.

But strategy also needs to be flexible enough to take advantage of unforeseeable opportunities and unpredictable changes that require — to use a football term — “calling an audible.” That’s when a quarterback sees something quirky with the play that’s been phoned into his helmet and calls a new play out loud and in the moment and that responds appropriately to the actual circumstances.

We live today in a world where many of the previous rules of a marketing or distribution strategy have been changed forever. The Internet informs us instantly and exposes empty promises. Products can no longer be pushed at people. In fact any product that does not consider the user first no longer makes it to the shelf or store because the ability to authentically address user needs defines its success or failure.

The ideas that have traditionally been part of a marketing strategy or distribution strategy, strategic roadmap, corporate strategy, product launch strategy and innovation strategy are no longer enough.

The Harvard Business Review points this out:

Today’s dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational improvements have resulted, but rarely have these gains translated into sustainable profitability.

HBR goes on to argue that over the last two decades, tools like design have taken the place of strategy, moving managers further away from viable competitive positions.

Michael Porter argues that operational effectiveness, although necessary to superior performance, is not sufficient, because its techniques are easy to imitate. In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match.

The good news is that since design can be one of the most difficult tools to imitate and quantify, it can become the enabler of truly effective strategies that are simple, sometimes prescriptive but always flexible in addressing — first and foremost — the user needs, for as Charles Eames once famously said, “Recognizing the need is the primary condition for design.”

In many ways design has always been about putting head before hands. Design strategy is increasingly recognized by leading companies as an exceedingly effective way to succeed in today’s markets — a way to stake out a unique and valuable position.

Now’s the time to build on this opportunity, the opportunity to leverage design as strategy. There have never been more the great design examples out there; let’s grab this moment.

Mark Dziersk is Managing Director of LUNAR Chicago.

LUNAR tackles home health care with TABLU project [Part 3]

November 25th, 2013

The TABLU home health care project is entering a phase where our creative juices really start flowing: early design prototyping. (more…)

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LUNAR’s Ice Cream Sunday!

November 21st, 2013

LUNAR is celebrating the Museum of Craft & Design’s “New West Coast Design 2” exhibit with free admission to the museum and free ice cream this Sunday, November 24!  If you’re in San Francisco, don’t miss out on this very cool event!

Visit the museum at 2569 3rd Street between 1-3 pm, enjoy your ice cream, and then tour the museum’s exhibit, which features the latest in great West Coast design, including the LUNAR-designed Belle-V ice cream scoop and early prototypes.

We’ll be serving Mr. & Mrs. Miscellaneous’ yummy ice cream using the Belle-V scoop and LUNAR’s VP of Design, Jeff Salazar, will be there to share his design philosophy as well as the creative process behind the scoop. Special thanks to Mr. & Mrs. Miscellaneous for providing the ice cream!

Hope to see you this Sunday, from 1-3, at the Museum of Craft & Design, 2569 3rd Street in SF.  Bring your family, tell your friends and get ready to enjoy great ice cream as well as some fantastic design!

Please RSVP here.

Making bold design work for entrepreneurs

November 15th, 2013

Bold design expressions can be one of the most important differentiators for any company, but especially for startups.

LUNAR’s Matthis Hamann and Roman Gebhard explained why while sharing a few case studies at the Explorers Festival in Lisbon last week.

The festival is one of the largest events for entrepreneurs in Europe.

“Our experience shows that a solid design process, the right tools and a user-centric sensibility can definitely create better products and services,” Roman told several hundred attendees.

Roman and Matthis took attendees through case studies that covered:

  • a hardware and software solution for Siemens Bosch that connects devices in the home in a way that addresses real needs,
  • the VELA cycle trainer and NOVA climbing wall that challenge the design conventions of exercise equipment in the home,
  • Piamo, a product that turns any microwave into a personal espresso machine, and
  • Mo, a modern urban mobility system, based on a flexible, simple, affordable and sustainable combination of bike rental system, local public transport and car sharing.

“We believe bold design expressions that shift traditional paradigms can be especially helpful to entrepreneurs who are coming into markets with exciting, new ideas,” Matthis said.

Watch the video of their presentation here :

Three IDSA wins: Vela, Nova and SF Prep

July 3rd, 2013

LUNAR has won a Gold and two Bronze awards from IDSA for VELA, SF Prep and NOVA!

The Industrial Designers Society of America honored LUNAR this month with a Gold award for VELA, a cycle trainer designed by the team at LUNAR Europe in Munich that challenges the design expression of exercise equipment.

From a functional object, it transforms from workout tool to sculpture, showing off the user’s passion for their lifestyle through outstanding aesthetics. And clever integration of beautiful projections around the bike create an immersive training experience. VELA shifts the paradigm of training at home, making it a celebrated activity.

IDSA also recognized our work on SF Prep and NOVA with Bronze awards.

LUNAR partnered with the San Francisco Department of Emergency Management to understand why so few residents are prepared in any way for an earthquake, and what could be done to empower and motivate them to take action.

The outcome is a simple-to-use, affordable website that uses local San Francisco companies to deliver earthquake preparedness right to residents’ doorsteps through a web-based subscription service. By delivering earthquake preparedness products and learning’s over time, SF Prep gradually engages residents in the process and motivates them to ever-increasing levels of preparedness.

Like VELA, NOVA transforms perceptions of home exercise into a compelling experience. The climbing wall consists of panels with strategic patterns of cut-outs that create visually integrated climbing holds. Light patterns highlight climbing routes as they shine from behind the specific holds for programmed climb. Users control their route selection and receive personalized training through the NOVA Smartphone application.

We’re thrilled to be recognized by our peers in the design world. Congrats to the talented members of the LUNAR team who contributed to these projects!