Whether you’re charged with creating products for a global audience or just intrigued by regional differences, the task of understanding people around the world is not trivial. In this episode, Grechen Anderson and Lisa Leckie talk with Amyris Fernandez, a design researcher based in Brazil, about the nuances of conducting effective design research in Latin America compared with other parts of the world.
You might be surprised to learn about Amyris’ methods and how they might point to shifts in how research is conducted in the U.S., Europe and beyond.
Thanks for sharing, I found this article, while googling for some downloads and ran across this website, thoughtful comments and good points made.