User-centered design and design thinking have taken the world by storm. But is something missing in the conversation?
In this special Icon-o-Cast presentation, LUNAR’s John Edson explores the contributions designers can make by using design expression in products, brands and strategies. He also shows how product managers can effectively leverage design expression to make a difference to their business.
John includes examples from some of the world’s leading brands, including Gap, IKEA, Google, Toyota and SanDisk, and shares a few “emotional design” expressions produced by LUNAR.
As a designer, a can appreciate the statement since I too believe that function is beyond physical function (what the product does) and should encompass emotional function (how it makes the user feel).
The water stopper is well done because it maintains physical functionality while adding emotional function, but I feel as though the cell phone removes physical functionality and seems too simplified to be useful.
As a designer, a can appreciate the statement since I too believe that function is beyond physical function (what the product does) and should encompass emotional function (how it makes the user feel).
The water stopper is well done because it maintains physical functionality while adding emotional function, but I feel as though the cell phone removes physical functionality and seems too simplified to be useful.