Northern Californians know the next big earthquake is likely coming within the next 20 years , but only a fraction of the population is ready for the shaking and its aftermath.
Last evening at the Bold Italic Event Space in San Francisco, LUNAR presented to the SF Department of Emergency Management and the American Institute of Architects a plan we developed for a user-friendly process to get people actively engaged in preparing for the inevitable.
We targeted Gen Y San Franciscans for our “SF Prep” project — young people in their 20s and 30s who have moved to earthquake country and love living here, but have rarely thought about temblors. We then worked with SFDEM to uncover insights into earthquake preparedness and develop concepts to reach this untapped market of residents.
There are plenty of resource available for preparing residents, but we found that most people are overwhelmed at the prospect of getting ready for a disaster.
Our plan centers around turning preparation into a fun — even delightful — experience by encouraging a steady stream of small actions over time that build a collection of things and the right knowledge you’ll both want and need in the hours and days after a major earthquake.
“LUNAR’s presentation frames the possibility of shifting the ‘fear’ factor of disaster preparedness to one of desire to be ‘ready.’ And, most importantly, LUNAR has added a sense of cool, something sorely lacking in the field of disaster preparedness,” says Margie O’Driscoll, executive director of the American Institute of Architects, San Francisco Chapter. “We hope this work inspires not just the City’s Department of Emergency Management but also the legions of leaders around the country who grapple with the tough issues of disaster preparedness every day.”
We were jazzed to hear the positive response to SF Prep. We think the project hits the mark, and we’ll be the first to sign up.