As designers, we have a panoply of motivations.   We want our clients to be happy, for their products to sell in the millions, for our peers to admire us, for our work to matter to people, to make a difference in the world.

But now I realize all that is meaningless.

What we really want is for our work to be featured in the music video at the top of the charts.    Check it:    Boom Boom Pow by the Black Eyed Peas uses the HP TouchSmart PC to frame their hypnotic vision of the future (after a quick note from will.i.am).

For 15 years, we’ve been a partner to HP, working side by side with legions of designers, engineers, marketers, and business managers to look into the future.   That’s where all of our work happens – in the future.    And the Black Eyed Peas testament is that, for now, we’ve helped give birth to a design that even after its release, still feels like it represents something we aspire to achieve.   The line sums it up, “I’m so three thousand and eight, and you’re so two thousand and late.”

To be clear, we’re not taking the full credit here.  LUNAR worked with the design team at HP – and together we enjoyed the warmth of a visionary charter to create a computer that moves beyond computers to become something else, an artifact in the home that finally feels like it belongs there.

And now, back to work.  Back to the future.