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	<title>Icon-o-Cast a weblog and podcast by LUNAR &#62; creativity that makes a difference.</title>
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	<link>http://www.lunar.com/iconocast2</link>
	<description>a weblog and podcast by LUNAR, a full-service product development firm with offices in California, Hong Kong and Europe.</description>
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			<item>
		<title>&#8220;DIY Design&#8221; Recap</title>
		<link>http://www.lunar.com/iconocast2/diy-design-recap/</link>
		<comments>http://www.lunar.com/iconocast2/diy-design-recap/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 00:15:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Connections]]></category>
		<category><![CDATA[Icon-o-Cast]]></category>
		<category><![CDATA[Industrial Design]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=1059</guid>
		<description><![CDATA[A Connections Icon-o-Cast
John Edson and other members of the LUNAR team spent Aug. 4-7 in Portland at the Industrial Designers Society of America&#8217;s 2010 international conference, which focused on &#8220;DIY (Do It Yourself) Design.&#8221; 
In this Icon-o-Cast episode,  John and the gang trade insights and observations inspired by the conference sessions. How can a DIY spirit promote innovation?  What does the DIY movement mean for consumers?  Why [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>A Connections Icon-o-Cast</strong></em></p>
<p>John Edson and other members of the LUNAR team spent Aug. 4-7 in Portland at the Industrial Designers Society of America&#8217;s 2010 international conference, which focused on &#8220;DIY (Do It Yourself) Design.&#8221; </p>
<p>In this Icon-o-Cast episode, <span id="more-1059"></span> John and the gang trade insights and observations inspired by the conference sessions. How can a DIY spirit promote innovation?  What does the DIY movement mean for consumers?  Why should industrial designers care about DIY?</p>
<p>Listen, share a comment and join the conversation. </p>
<p>Related resources:</p>
<ul>
<li><a href="http://idsadiy2010.org" target="_blank">IDSA conference website</a></li>
</ul>
<p><a href="http://media.libsyn.com/media/iconocast/85-diy-design-recap-icon-o-cast-by-lunar-8-12-2010.mp3" target="new">Play MP3</a></p>
<p><a href="mailto:podcast@lunar.com">Send us your feedback</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.lunar.com/iconocast2/diy-design-recap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>We did it ourselves</title>
		<link>http://www.lunar.com/iconocast2/we-did-it-ourselves/</link>
		<comments>http://www.lunar.com/iconocast2/we-did-it-ourselves/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 12:50:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Expressions]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Meaning]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=928</guid>
		<description><![CDATA[We are fresh back from Portland, OR, where a team of LUNAR folks attended the IDSA International conference. We’ve got some impressions from the conference that we’ll be sharing shortly, along with the winners of our DIY design contest, but first we wanted to share with you our own DIY project.


Before the conference, we decided to go DIY all the way and actually screen print the contest entry forms and [...]]]></description>
			<content:encoded><![CDATA[<p>We are fresh back from Portland, OR, where a team of LUNAR folks attended the <a href="http://idsadiy2010.org">IDSA International conference</a>. We’ve got some impressions from the conference that we’ll be sharing shortly, along with the winners of our DIY design contest, but first we wanted to share with you our own DIY project.</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/diy_blog_image1.jpg" alt="LUNAR at IDSA" /></p>
<p><span id="more-928"></span></p>
<p>Before the conference, we decided to go DIY all the way and actually screen print the contest entry forms and pen tags ourselves. So we had some prints made, threw on some smocks and spent two full days pulling brilliant pink, green, orange, and blue pigments across the screens. It was messy. It took patience. And it was a lot of fun. Getting away from the computer to actual use our hands and touch the piece we were creating was energizing.</p>
<p>The conference’s theme of “DIY—Threat or Opportunity,” spoke to the question of whether this movement will replace professional designers. But as Grace Bonney of <a href="http://www.designspongeonline.com/">Design Sponge</a> noted in her keynote speech, if the DIYers learn anything about design, it’s that it’s hard! And we can attest to that. While we had a grand time getting out of the office and covering ourselves in fluorescent paint, quality craftsmanship is not something you can just pick up. It is much slower than the professional design process, so you need to be able to commit the time to doing it. And it takes a decent amount of skill.  Our summer camp screen printing experience served us well for this particular project, but we’re not about to set up a shop—we’ll leave that to the professionals.</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/diy_blog_image2.jpg" alt="LUNAR at IDSA" /></p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/diy_blog_image3.jpg" alt="LUNAR at IDSA" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thought for Food: LUNAR’s DIY Food Container Design Contest at the IDSA International Conference</title>
		<link>http://www.lunar.com/iconocast2/thoughtforfood/</link>
		<comments>http://www.lunar.com/iconocast2/thoughtforfood/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:05:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Connections]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Meaning]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=1010</guid>
		<description><![CDATA[Calling all students attending the 2010 IDSA International Conference in Portland, OR: you&#8217;ve got a chance to win your very own fully loaded 64GB 3G iPad! Show us your creative chops. 
To throw some fun facts at an unappetizing reality, 50% of all food is tossed away. This clocks in at 8.3 million tons, or to attach a dollar sign to it, $20 billion dollars worth of waste. All the [...]]]></description>
			<content:encoded><![CDATA[<p>Calling all students attending the 2010 IDSA International Conference in Portland, OR: you&#8217;ve got a chance to win your very own fully loaded 64GB 3G iPad! Show us your creative chops. <span id="more-1010"></span></p>
<p>To throw some fun facts at an unappetizing reality, 50% of all food is tossed away. This clocks in at 8.3 million tons, or to attach a dollar sign to it, $20 billion dollars worth of waste. All the while over a billion people have next to nothing on their plates. This squandering of perfectly edible resources comes about by way of an unbalanced food served to food eaten ratio, spoiled leftovers, and generally insufficient foresight. And don’t get us started on  the amount of food packaging that goes into the landfill each day&#8230;</p>
<p>Since this year’s <a href="http://idsadiy2010.org">IDSA international conference</a> theme is DIY, we thought we’d get in on the fun. We are posing a challenge to the attending students to cook up a creative solution to address this conundrum with a DIY food container design. Rethink the way we transport food by creating a container made from found objects. The vessel is one part of the equation, but the interaction it evokes is another. Whether it’s food waste prevention or food distribution, in a restaurant or at home, think about how a singular, DIY assembled, modified or crafted creation can change the way we manage the ill effects of the human managed food chain. Entries should walk us through the thought process by detailing out a “how-to” for the creation of the solution.</p>
<p><img class="alignnone size-full wp-image-1019" title="entry" src="http://www.lunar.com/iconocast2/wp-content/uploads/2010/07/entry.jpg" alt="entry" width="500" height="252" /></p>
<p>To participate, students must be present at the IDSA conference and must submit their entry to LUNAR&#8217;s display panel in the exhibit hall of the Hilton. Use the LUNAR Sharpie found in the conference goody bag and post your entry to the panel.  The most creative entry wins an iPad!</p>
<p>All entries must be posted to the panel by 5pm on Friday, August 6th. The contest will be judged on Saturday, August 7th by LUNAR&#8217;s John Edson,<a href="http://www.fastcodesign.com/"> FastCompany&#8217;s</a> Linda Tischler, and the team at <a href="http://www.preserveproducts.com/">Preserve</a>, makers of high performance, eco-friendly products for the home.  The winner will be notified by phone and announced on LUNAR&#8217;s blog by Monday, August 16th.</p>
<p><img class="alignnone size-full wp-image-1022" title="panel" src="http://www.lunar.com/iconocast2/wp-content/uploads/2010/07/panel.jpg" alt="panel" width="500" height="312" /></p>
<p>Official rules can be found <a href="http://www.lunar.com/ContestRules2010/LUNAR_DIYContest_Rules.pdf">here</a>.</p>
<p>LUNAR&#8217;s John Edson talks about the contest in this Icon-o-Cast Minute:   </p>
<p><a href="http://media.libsyn.com/media/iconocast/84-Thought-for-Food-Icon-o-Cast-by-LUNAR-7-29-2010.mp3" target="new">Play MP3</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>From a little place called Dyslexia…</title>
		<link>http://www.lunar.com/iconocast2/from-a-little-place-called-dyslexia%e2%80%a6/</link>
		<comments>http://www.lunar.com/iconocast2/from-a-little-place-called-dyslexia%e2%80%a6/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 22:51:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Connections]]></category>
		<category><![CDATA[Education]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=1003</guid>
		<description><![CDATA[LUNAR’s client Ben Foss, gives an inspiring and hilarious speech about being dyslexic and the need to change the way we think about it.  Check it out. Whether  you struggle with reading, know someone who struggles with reading, or speed read you’ll get something out of it.
]]></description>
			<content:encoded><![CDATA[<p>LUNAR’s client Ben Foss, gives an inspiring and hilarious speech about being dyslexic and the need to change the way we think about it. <span id="more-1003"></span> <a href="http://www.facebook.com/video/video.php?v=537577558421&#038;ref=mf">Check it out</a>. Whether  you struggle with reading, know someone who struggles with reading, or speed read you’ll get something out of it.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No Touching &#8211; Icon-o-Cast video</title>
		<link>http://www.lunar.com/iconocast2/no-touching-on-video/</link>
		<comments>http://www.lunar.com/iconocast2/no-touching-on-video/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:48:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Icon-o-Cast]]></category>
		<category><![CDATA[Solutions]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=991</guid>
		<description><![CDATA[A Connections Icon-o-Cast
Our devices know which way we’re moving and how dark it is outside. They look us in the face with cameras while we’re tweeting away.  They sometimes even understand when we talk back to them.
What do new opportunities in interface design mean for designers and users?  What untapped potential lies in physical interactivity that doesn’t involve touching anything at all?
Ron Goldin, senior interaction designer at LUNAR, [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>A Connections Icon-o-Cast</strong></em></p>
<p>Our devices know which way we’re moving and how dark it is outside. They look us in the face with cameras while we’re tweeting away.  <span id="more-991"></span>They sometimes even understand when we talk back to them.</p>
<p>What do new opportunities in interface design mean for designers and users?  What untapped potential lies in physical interactivity that doesn’t involve touching anything at all?</p>
<p>Ron Goldin, senior interaction designer at LUNAR, talked about Truly Invisible Interfaces at the 2010 South by Southwest Conference.  He&#8217;s produced this online recap of his talk which includes history, insights and great examples of touchless interfaces in entertainment, gaming, medical, urban planning, fitness, fashion, making out and more.</p>
<p><a href="http://media.libsyn.com/media/iconocast/ron-sxsw-final2.mov" target="new"><br />
Download Quicktime video</a> (36:36)</p>
<p><a href="mailto:podcast@lunar.com">Send us your feedback</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>One Word at a Time</title>
		<link>http://www.lunar.com/iconocast2/one-word-at-a-time/</link>
		<comments>http://www.lunar.com/iconocast2/one-word-at-a-time/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:05:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Value Creation]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=981</guid>
		<description><![CDATA[LUNAR recently helped design the Intel Reader, a device that helps blind, low vision and dyslexic people read print more easily. The design challenge required going deep to understand the needs, desires, and fears of our customers. We spent countless hours with people who don&#8217;t typically &#8220;read&#8221; doing just that. And, when we did, we made a startling realization about dyslexia specifically.

 If you&#8217;ve ever watched dyslexics read a few [...]]]></description>
			<content:encoded><![CDATA[<p>LUNAR recently helped design the <a href="http://www.intel.com/about/companyinfo/healthcare/products/reader/index.htm" target="new">Intel Reader</a>, a device that helps blind, low vision and dyslexic people read print more easily. <span id="more-981"></span>The design challenge required going deep to understand the needs, desires, and fears of our customers. We spent countless hours with people who don&#8217;t typically &#8220;read&#8221; doing just that. And, when we did, we made a startling realization about dyslexia specifically.<br />
<img alt="" src="http://www.lunar.com/images/intel-reader-post.jpg" title="Intel Reader" class="aligncenter" width="500" height="250" /><br />
 If you&#8217;ve ever watched dyslexics read a few things jump out: they move through print slowly, often using a ruler or other aid to keep focused on a line. And hardest to watch is the almost physical wrestling with text. As someone who finds curling up with a book a simple, pleasurable, relaxing act, that struggle hit me in the gut.</p>
<p>We gave one of our subjects an early prototype to use. After fiddling with it for a while, he found a feature that we had designed for those with low vision: he bumped the text size up, and up, and up &#8211; until he finally saw only one word at a time. And almost as if by magic the struggle faded and pretty quickly he could  follow along with the audio. No furrowed brow, no frustration.</p>
<p>It turns out that one of the things that makes reading a challenge for us is something called &#8220;crowding.&#8221; As <a href="http://www.guardian.co.uk/education/2010/apr/06/iphone-makes-reading-books-easier" target="new">this article</a>  points out the current trends of smaller screens are already improving the reading experience for dyslexics. &#8220;John Stein, Professor of Neuroscience at Oxford University and chair of the Dyslexia Research Trust (says) &#8216;when reading text on a small phone, you&#8217;re reducing the crowding effect.&#8217;&#8221; In addition to this &#8220;one-word-at-a-time&#8221; capability, the Intel Reader goes even further to read the words aloud to people, further improving the experience. The recent headlines about e-books, their readers and the world of publishing may mean that printed text  is becoming more accessible to everyone, dyslexics and non-dyslexics alike, contrary to popular belief.</p>
]]></content:encoded>
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		<item>
		<title>LUNAR designed Ventus PROVENT Sleep Apnea Therapy wins Gold IDEA</title>
		<link>http://www.lunar.com/iconocast2/lunar-designed-ventus-provent-sleep-apnea-therapy-wins-gold-idea/</link>
		<comments>http://www.lunar.com/iconocast2/lunar-designed-ventus-provent-sleep-apnea-therapy-wins-gold-idea/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 23:05:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=962</guid>
		<description><![CDATA[LUNAR is pleased to announce that PROVENT has been honored with a Gold International Design Excellence Award.  We are delighted to see this product receive such an accolade as it offers a much needed solution for patients suffering from obstructive sleep apnea, a condition that affects over 59 million Americans. 
LUNAR designed a novel valve design that employs the body’s own breath to create expiratory positive airway pressure, which [...]]]></description>
			<content:encoded><![CDATA[<p>LUNAR is pleased to announce that PROVENT has been honored with a Gold <a href="http://www.fastcodesign.com/idea-2010/ventus-proventtm-professional-sleep-apnea-therapy">International Design Excellence Award</a>. <span id="more-962"></span> We are delighted to see this product receive such an accolade as it offers a much needed solution for patients suffering from obstructive sleep apnea, a condition that affects over 59 million Americans. </p>
<p>LUNAR designed a novel valve design that employs the body’s own breath to create expiratory positive airway pressure, which helps maintain an open airway during sleep. Learn more about PROVENT and sleep apnea on Ventus Medical’s <a href="http://www.proventtherapy.com/?utm_source=VentusMedical.com&#038;utm_medium=Banner493x257&#038;utm_content=493x257&#038;utm_campaign=VentusMedical">website</a>. </p>
<p><img alt="" src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/solo_context.jpg" title="PROVENT" class="alignnone" width="500" height="720" /></p>
]]></content:encoded>
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		<item>
		<title>2010 SF Design Week</title>
		<link>http://www.lunar.com/iconocast2/2010-sf-design-week/</link>
		<comments>http://www.lunar.com/iconocast2/2010-sf-design-week/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 03:43:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Connections]]></category>
		<category><![CDATA[Icon-o-Cast]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=951</guid>
		<description><![CDATA[A Connections Icon-o-Cast
LUNAR&#8217;s John Edson checks out the 2010 San Francisco Design Week kickoff party and talks with local leaders about how design makes a difference.
Guests include:

Donald W. Savoie, Executive Director, AIGA San Francisco
Alice Bybee, President, AIGA
Henrik Olsen, Interactive Chair, AIGA
Christopher Simmons
Dave Muro, Programming Co-Chair, AIGA
Madelin Woods
Related resources:

2010 SF Design Week website and schedule of events


Download Quicktime video
Play MP3
Send us your feedback.
]]></description>
			<content:encoded><![CDATA[<p><em><strong>A Connections Icon-o-Cast</strong></em></p>
<p>LUNAR&#8217;s John Edson checks out the 2010 San Francisco Design Week kickoff party<span id="more-951"></span> and talks with local leaders about how design makes a difference.</p>
<p>Guests include:</p>
<ul>
<li>Donald W. Savoie, Executive Director, AIGA San Francisco
<li>Alice Bybee, President, AIGA
<li>Henrik Olsen, Interactive Chair, AIGA
<li>Christopher Simmons
<li>Dave Muro, Programming Co-Chair, AIGA
<li>Madelin Woods</ul>
<p>Related resources:</p>
<ul>
<li><a href="http://sfdesignweek.org" target="_blank">2010 SF Design Week website and schedule of events</a></li>
</ul>
<p><a href="http://media.libsyn.com/media/iconocast/Lunar-DesignWeek-podcast2-sm2.mov" target="new"><br />
Download Quicktime video</a></p>
<p><a href="http://media.libsyn.com/media/iconocast/82-its-Design-Week-Icon-o-Cast-by-LUNAR-6-15-2010.mp3" target="new">Play MP3</a></p>
<p><a href="mailto:podcast@lunar.com">Send us your feedback</a>.</p>
]]></content:encoded>
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		<item>
		<title>No more &#8220;make pretty&#8221;; now what?</title>
		<link>http://www.lunar.com/iconocast2/no-more-make-pretty-now-what/</link>
		<comments>http://www.lunar.com/iconocast2/no-more-make-pretty-now-what/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 03:46:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Icon-o-Cast]]></category>
		<category><![CDATA[Value Creation]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=921</guid>
		<description><![CDATA[A Value Creation Icon-o-Cast
The practice of industrial design has changed more in the past 10 years than in the previous 100.  Gone are the days when designers engaged in &#8220;make pretty&#8221; exercises.
In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR&#8217;s John Edson in a conversation about how the Industrial Designer&#8217;s Society of America in San Francisco is helping local designers thrive in this new world [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>A Value Creation Icon-o-Cast</strong></em></p>
<p>The practice of industrial design has changed more in the past 10 years than in the previous 100.  Gone are the days when designers engaged in &#8220;make pretty&#8221; exercises.<span id="more-921"></span></p>
<p>In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR&#8217;s John Edson in a conversation about how the Industrial Designer&#8217;s Society of America in San Francisco is helping local designers thrive in this new world through IDSA&#8217;s innovative programs and events.</p>
<p>Related resources:</p>
<ul>
<li><a href="http://idsasf.blogspot.com/" target="_blank">IDSA San Francisco&#8217;s website</a></li>
</ul>
<p><a href="http://media.libsyn.com/media/iconocast/81-Serving-the-design-community-Icon-o-Cast-by-LUNAR-6-1-2010.mp3" target="new">Play MP3</a></p>
<p><a href="mailto:podcast@lunar.com">Send us your feedback</a>.</p>
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<enclosure url="http://media.libsyn.com/media/iconocast/81-Serving-the-design-community-Icon-o-Cast-by-LUNAR-6-1-2010.mp3" length="49797783" type="audio/mpeg" />
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		<title>Koo Rocks: ICFF Round Up</title>
		<link>http://www.lunar.com/iconocast2/koo-rocks-icff-round-up/</link>
		<comments>http://www.lunar.com/iconocast2/koo-rocks-icff-round-up/#comments</comments>
		<pubDate>Tue, 25 May 2010 14:16:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Connections]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Industrial Design]]></category>

		<guid isPermaLink="false">http://www.lunar.com/iconocast2/?p=1053</guid>
		<description><![CDATA[It’s been two weeks since the close of ICFF and our heads are still spinning. The unveiling went swimmingly, with the LUNAR team just as delighted with the reactions to our piece as the show goers were with Koo. We were tickled to see the smiles creep onto the faces of attendees as they saw the transformation from bassinet to rocker, and were thrilled to hear over and over “I [...]]]></description>
			<content:encoded><![CDATA[<p>It’s been two weeks since the close of ICFF and our heads are still spinning. The unveiling went swimmingly, with the LUNAR team just as delighted with the reactions to our piece as the show goers were with Koo. We were tickled to see the smiles creep onto the faces of attendees as they saw the transformation from bassinet to rocker, and were thrilled to hear over and over “I want one!”</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/1.jpg" alt="Koo at ICFF" /></p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/2.jpg" alt="Koo at ICFF" /></p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/3.jpg" alt="Koo at ICFF" /></p>
<p>When we had a spare moment to sneak away from the booth, these were some of the things we took in:</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/4.jpg" alt="Koo at ICFF" /><br />
Some nice debuts.   <a href="http://www.councildesign.com/" target="_blank">Council</a> has a nice breadth for their 4 young years, including the new Swarm piece from <a href="http://www.mikeandmaaike.com/" target="_blank">Mike+Maaike</a>.</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/5.jpg" alt="Koo at ICFF" /></p>
<p>Several rocking pieces, from rocking lawn lounger to a <a href="http://www.private-cloud.de/" target="_blank">rocking bed</a>.  Is this some kind of recession/post-recession return to the womb?</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/6.jpg" alt="Koo at ICFF" /></p>
<p><a href="http://www.molodesign.com/" target="_blank">Molo</a> is nicely expanding their unique collection of honeycomb cardboard furniture into lighting. We loved their cardboard house and the lamps displayed as clouds around it. Playful and attractive!</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/7.jpg" alt="Koo at ICFF" /></p>
<p>Loved the <a href="http://www.tomdixon.net/home" target="_blank">Tom Dixon</a> booth/ mini factory. Hats off to the effort of a well established designer pushing for local/ DIY manufacturing. Being able to see the assembly process, better understand the manufacturing process and even buy a product on the spot was quite new for a professional trade-show. But maybe I’m just a process geek! </p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/8.jpg" alt="Koo at ICFF" /></p>
<p><a href="http://www.annekyyroquinn.biz/" target="_blank">Anne Kyyro Quinn</a>’s Bespoke acoustic wall panels: very crafty and stunning felt wall panels. Simple idea, beautiful result. Would love some of them in our upcoming new office!</p>
<p><img src="http://www.lunar.com/iconocast2/blog-images/mobile_lg/koo/9.jpg" alt="Koo at ICFF" /></p>
<p>In general, lots of raw and crafty materials, many indigenous process and designer featured with very high quality and unique pieces.<br />
We could not be happier with our first run at ICFF. Looking forward to next year! And since getting back to San Francisco, Koo has been getting overwhelmingly positive response. Bloggers, retailers and mommies everywhere are singing the praise of multifunctional baby gear that actually looks great.</p>
<p>Here’s what folks are saying:<br />
<a href="http://www.ohdeedoh.com/ohdeedoh/cribs-bassinets/the-koo-from-bassinet-to-rocker-and-back-again-118073" target="_blank">Apartment Therapy</a><br />
<a href="http://www.notcot.org/post/30915/?action=search" target="_blank">Notcot</a><br />
<a href="http://www.inhabitots.com/2010/05/21/genius-2for1-baby-gear-the-koo-transforms-from-bassinet-to-rocker/" target="_blank">Inhabitot</a><br />
<a href="http://design-milk.com/koo/" target="_blank">Design Milk</a></p>
<p>If you’d like to get updated with our progress on bringing Koo to the market, email <a href="mailto:talk@lunar.com">talk@lunar.com</a> to be put on our list.</p>
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