San Francisco, CA
Lunar Design Co-Founder Jeff Smith Introduces A DesignConnectSeries Course at The Art Center College Of Design: MAD with Design: Making A Difference to Your Technology- or Product-Based Venture
June 12, 2006 -- Jeff Smith, Co-founder of award-winning design firm Lunar Design, leads an upcoming course as visiting faculty at The Art Center College of Design in Pasadena, California. The course, titled "MAD with Design: Making A Difference To Your Technology or Product-Based Venture," is part of the Entrepreneurial Studies Program DesignTechConnect Series at the college.
The course, a three-day intensive for high-tech entrepreneurs, runs Thursday, June 15, 2006 – Saturday, June 17, 2006. This unique program has been created for entrepreneurs in technology and new product ventures who wish to increase their awareness and understanding of design.
Smith, Co-Founder, CEO and senior product strategist of Palo Alto, California-based Lunar Design, a 21-year-old world leader in creating successful, memorable products for the consumer, technology and medical industries, has been credited with numerous design awards and has been a featured speaker for organizations such as Innotown, MIT’s Enterprise Forum, Wharton School, Design Management Institute and Industrial Designers Society of America.
"Drawing upon over 20 years designing for start-ups, some of the best known brands in the world and our own ventures, we're able to make strong connections between the goals of business and the tools of design," said Smith. "This course with Art Center is a welcome opportunity to further the discussion about how creativity makes a difference to business results."
The Entrepreneurial Studies Program at Art Center College of Design offers high-level education opportunities that provide technology, design and business entrepreneurs with the keys to understanding design as a widely recognized and crucial ingredient for business success in today's economy and how to apply it to their own ventures.
"New technologies and ideas are changing our world. The role of design, particularly in the complex product development process, has reached unprecedented importance," said David Walker, dean of public programs at the Art Center College of Design. “To launch our new Entrepreneurial Studies program for high-tech entrepreneurs, Art Center recruited Lunar Design's renowned CEO Jeff Smith to lead the inaugural course because of his extensive experience creating successful consumer products and companies."
Courses in the DesignTechConnect Series are taught by world renowned design professionals with extensive experience, uniting technology, engineering, and design, and providing insights into how the world’s leading companies boost their bottom lines and set themselves apart in an increasingly crowdedmarketplace with highly differentiated products.
For more information on the Entrepreneurial Studies DesignConnectSeries, visit: http://www.artcenter.edu/es/.
Lunar Design
Lunar creates what’s next in successful design. The firm’s clients come to Lunar to get serious about applying design value to business. With a portfolio of highly successful products thathave generated tens of billions of dollars in sales, Lunar has consistently held a spot among the top 5 award-winning industrial design firms for the last 10 years, according to Business Week magazine.
Founded in 1984, Lunar provides full service product development with offices in Palo Alto, San
Francisco, and Hong Kong. Lunar’s current and past clients include Apple Computer, Cisco Systems, Hewlett-Packard, Microsoft Corporation, Motorola, Philips, Oral-B, Palm, Pepsi, and Sony.
For press information contact:
Amy Cunha
amy@bigpicpr.com
415-626-3333
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