We’re excited to report that our client Gigaset, one of the world’s leading producers of corded and cordless phones, is about to enter the market of “Intelligent Living.”
Gigaset’s new product line, Gigaset elements, is aimed at improving safety and comfort in the home. Over the past two years, LUNAR Europe has visited users in their homes to conduct qualitative interviews and explore opportunities for Gigaset on how to apply technology in thoughtful, simple ways to make a “smart home.” The team developed and prototyped experiences, testing them with consumers and observing reactions. Our Insights and Strategy team then collaborated with Gigaset to refine specific features and offerings.
This September, Gigaset will offer consumers the first five products in its Gigaset elements starter kit, including a door sensor, motion sensor and a base station. The Internet Protocol-based system connects the user’s Smartphone app to the Gigaset elements Cloud. The Gigaset elements app can monitor a variety of situations within the home and is able to give users updates about what is happening in their homes while they are away. For example, it will let the user know when someone else is entering the home – and whether that person has used a key or a crowbar to get in. The system can be extended with additional door, motion and window sensors as well as sirens.
Future sensor and service feature extensions will broaden the Gigaset elements use case from security to energy management and healthcare. Stay tuned for more details about this innovative project as we progress toward the launch of Gigaset elements.
Watch Nick Ord, Gigaset elements Innovation Lead, speak about their product development process at this year’s BITKOM Big Data Summit 2013: