LUNAR’s graphic design maven, Becky Brown, presented some work at San Francisco’s Pecha Kucha Night recently. I am terribly familiar with the work, but remarkably I was blown away as if seeing it for the first time again. Rather than showing the work in the usual, ordinary, plain, expected way, Becky crafted a story whose main character, Clive, befriended us, made us care – and then led us around an unexpected corner. And then another. And then there was the special bonus reel.
Beck’s presentation was a double whammy. The content of the work was great, engaging. And it’d have been enough, by many accounts. But she didn’t rest there. She used some very simple story telling tools to reshape the invisible components of her presentation. With the story in place, the direction of the visuals became obvious, and the result was perfection. It’s really just about caring. About applying design to the usually forgotten 4th dimension, time. For some easy inspiration, read Made to Stick, by Stanford professors Dan and Chip Heath.
