There are new models of consumer attitudes and behaviors that are defining the landscape for product design. If you’re still using traditional segmentation and the 4 Ps, you’re probably destined to fail.
LUNAR’s Mark Dziersk will share insights about tribes, semantic stimulus and group behavior as purchase drivers at the Industrial Designers Society of America’s International Conference Sept. 14-17 in New Orleans. Mark, head of LUNAR’s new Chicago office, will base his talk on material from courses he’s taught at Northwestern University’s Kellogg/McCormick Engineering School.
