How are tribes disrupting traditional ways of building and maintaining your brand? What does Groupon get that Blockbuster doesn’t?
There are new models of consumer attitudes and behaviors that are defining the landscape for marketing, customer loyalty and product design. If you’re still using traditional segmentation and the 4 Ps, you’re probably destined to fail.
LUNAR’s Mark Dziersk (head of our new Chicago office) shares his insights about tribes, semantic stimulus and group behavior as purchase drivers in a new video based on his presentation at the last fall’s Industrial Designers Society of America International Conference.
Mark dissects how some of the world’s biggest brands — including Starbucks, Nissan, Apple and Sears — tap into tribes or miss the mark as they try to build new value for their companies. He draws on material from courses he’s taught at Northwestern University’s Kellogg/McCormick Engineering School and his extensive experience in innovation strategy, branding, industrial design and packaging.
Check out the video…we think it’ll spur some creative thinking in your organization.
