Jeff Smith
CEO

Gerard Furbershaw
COO

John Edson
President

Jeff Salazar
VP of Design

Art Sandoval
VP of Engineering

Matt Peterson
VP of Operations

Ken Wood
Executive Creative Director

Mark Dziersk
Managing Director, Chicago

Doug Hiemstra
Director of Life Sciences

Andrew Zee
Director of Hong Kong

Matthis Hamann
Co-Founder, LUNAR Europe

Roman Gebhard
Co-Founder, LUNAR Europe

Jeff Smith Gerard Furbershaw John Edson Jeff Salazar Art Sandoval Matt Peterson Ken Wood Mark Dziersk Doug Hiemstra Andrew Zee Matthis Hamann Roman Gebhard
Jeff Smith CEO  
Jeff Smith

Jeff Smith is co-founder, CEO and senior product strategist of LUNAR. He sees his role as one of shaping the firm’s design planning and management philosophies, keeping them in focus, and assuring that they are always working for the maximum benefit of LUNAR’s clients and employees. Jeff also co-founded Nova Cruz Products, Satellite Models and, most recently, T’emogique. These innovative new business opportunities have helped further LUNAR’s ability to provide a broad bandwidth of services, and give LUNAR the ability to create and invest in start-up and venturing opportunities. He also consistently builds close working relationships with companies having complementary services to further enable LUNAR’s successful participation within very broad and deep levels of complete product development programs.

Jeff has been personally credited with numerous design awards, and has been an active speaker for institutions and professional organizations such as Innotown, MIT’s Enterprise Forum, Wharton School, Art Center College of Design, Design Management Institute, Industrial Designers Society of America, and Association for Professional Design Firms.

Prior to starting LUNAR, Jeff was a founding principle of Interform (1983-1984) in Menlo Park, CA, and a project manager with GVO (1978-83) in Palo Alto, CA. Born and raised in Illinois, Jeff holds a bachelor’s degree in industrial design from the University of Illinois.

Gerard Furbershaw COO
Gerard Ferbershaw

As COO and Vice President of Licensing and Investments, Gerard oversees operations at LUNAR and ensures the success of its royalty and licensing programs and venture investments. Over his three-decade career, he has received recognition in numerous product design books as well as annual design competitions sponsored by the Industrial Designers Society of America (IDSA), I.D. magazine, the Medical Design Excellence Awards (MDEA), the Chicago Athenaeum Museum and Appliance Manufacturer magazine. He was also selected as the University of Southern California (USC) School of Architecture's 2012 Distinguished Alumnus.

Gerard has contributed articles to the IDSA Innovation magazine, Machine Design, DesignBiz, Plastics Design Forum and the Society of Plastics Engineers PD3. He has been a speaker for IDSA, the Association of Professional Design Firms (APDF), Society of Plastics Engineers, the Design and Engineering Show, as well as for a number of design schools. Gerard launched and chaired the APDF Royalty and Licensing Summit series and has also taught at the USC School of Architecture s XED executive education program.

He has served as President and Chairman of the Board of APDF, Chair of the San Francisco Chapter of IDSA and a Trustee of the Design Foundation. He holds a Bachelor s Degree in Architecture from USC and a Bachelor s Degree in Industrial Design from San Jose State University. When not engaged in his responsibilities at LUNAR, Gerard can be found working out in the gym or pool in preparation for his winter season passion – cross-country skiing.

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John Edson President
John Edson

John’s primary role is to build new programs for clients with the right innovation processes led by the right creative team to make a real difference for clients.  His experience includes managing the birth of successful products for Philips, Motorola, InFocus, and several startups.     Products developed under John’s management have been honored with accolades from the ID Magazine Design Annual, the Chicago Athenaeum Good Design Award, iF Hannover, PC Magazine’s Editor’s Choice Award, and IDSA’s Industrial Design Excellence Award.  

Born of an engineer and a mathematician, John is a natural problem solver, teacher and regular guest lecturer at Stanford University, where he earned a master’s degree from the Joint Program in Design. Previously, John completed a bachelor’s degree in engineering at the University of Texas at Austin. With a voracious visual appetite, love of art and innate curiosity, John reflects 25-year-old LUNAR’s own trademark, “creativity that makes a difference.” He is also host of the industry podcast, “Icon-o-Cast,” and, in 2008, John and his team launched “Elements,” a sustainable design initiative to reduce the company’s environmental footprint both internally and for clients. On his own time, John can often be found at the helm of a sailboat on San Francisco Bay or pedaling up King’s Mountain Road.

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Jeff Salazar VP of Design
Jeff Salazar

As VP of Design at LUNAR, Jeff is responsible for shaping the vision on projects and, as a key focus of his design philosophy, he is driven to explore and uncover opportunities for clients to create strong connections with their customers through compelling and innovative product solutions that surprise and delight. He is passionate about infusing the highest design ideals and ensuring design quality throughout all aspects of the process that brings a product from cradle-to-use and beyond.

Jeff  joined LUNAR in 1994 and has since received numerous awards for his work, including an Industrial Designer’s Society of America IDEA Gold award, the Chicago Athenaeum’s Good Design Award, and an iF Hannover award for projects like the Oral-B Cross Action toothbrush and Nova Cruz eX3 Electric Scooter. He contributed to the Hewlett-Packard Pavilion Home PC, which won Best Overall Winner in Appliance Manufacturer Magazine’s Excellence in Design Competition. 

A California native from the San Francisco Bay Area, Jeff graduated with honors from the highly regarded Art Center College of Design in Pasadena with a bachelor of science degree in industrial design.  Jeff is passionate about practicing a sustainable and balanced life through yoga, West African drumming, and Sunday walks to his local farmer’s market.

Ken Wood Executive Creative Director
Ken Wood

With nearly three decades of professional design experience, Ken is a principal and executive creative director at LUNAR. Ken is primarily involved in leading large-scale programs and managing the industrial design group to help ensure excellent client service and design quality.  He has been directly responsible for managing the long-term relationship with Hewlett-Packard’s Home Products Division, maker of the market-leading Pavilion line of personal computers.

Ken's design work has been featured in more than a dozen industrial design books, as well as magazines such as BusinessWeek, Time, Wall Street Journal, Axis, Form, Design Report and Metropolis. His work is also on permanent collection at the Smithsonian Institute, Chicago Athenaeum, San Francisco Museum of Modern Art, and the Cooper Hewitt National Design Museum, among others. Ken has been honored with more than 25 design awards while at LUNAR. 

Before joining LUNAR's founders as the first employee in 1986, Ken was an independent industrial designer in the Bay Area. He holds a bachelor’s degree in industrial design from Ohio State University. 

Mark Dziersk Managing Director, Chicago
Mark Dziersk

Mark is a recognized expert in industrial design and brand management. He directs and manages industrial design in LUNAR’s Chicago office and is part of the senior leadership team for the company. A frequent contributor to Fast Company magazine, Mark is also responsible for numerous design patents (100 plus) and has won many awards in design over a 20 plus year career including Red Dot, IDEA Gold and ID Magazine Best of Category. He is a past president of IDSA, the Industrial Designers Society of America, and is the current editor of Innovation Magazine for IDSA as well. He is an adjunct professor at both the Kellogg School and the McCormick School of Engineering for 6 weeks every year, teaching classes in the understanding of Design Thinking. Mark lives in Winnetka Illinois, with his wife and three daughters, just around the corner from the “Home Alone” house.

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Art Sandoval VP of Engineering
Art Sandoval

Art joined LUNAR upon graduating from college in 1994 and has never looked back. He holds a bachelor’s and master’s in mechanical engineering from Stanford University and currently serves as VP of the Engineering group. He has served as lead engineer and project manager on some of LUNAR’s most successful projects including the Novint Falcon and the Ventus PROVENT Sleep Apnea Therapy device. He currently holds 10 utility patents and counting and his projects have won dozens of awards from such institutions as the Chicago Athenaeum, ID Magazine, Red Dot, iF Hannover, and the IDSA’s Industrial Design Excellence Awards.

Art enjoys leading teams to success and values the interactions with team members that help push themselves, the design, and the process to new levels. He also finds it rewarding to be part of the leadership team that helps steer LUNAR as a firm at the forefront of design. His engineering philosophy is that one can never prototype early nor often enough, and that the most simple and elegant designs come only with persistent hard work.

Outside of work, Art is an avid but aging basketball player, who enjoys spending time with children (especially his!) and volunteering in the community when time allows.

Matt Peterson VP of Operations
Matt Peterson

As VP of Operations, Matt leads LUNAR’s program management and client services. He is an expert integrator - ensuring effective communication and clarity within project teams and facilitating lasting trust with LUNAR’s clients. Drawing from his background in mechanical engineering and industrial design, Matt uses both sides of his brain to equip and lead teams through the complexities of design, engineering, and development so that successful stand-out results are achieved for LUNAR’s clients.

Since joining LUNAR in 2001, Matt has managed numerous interdisciplinary development programs for successful and award-winning products and systems. These programs have been for companies that include Intel, Hewlett-Packard, Abbott Laboratories, Siemens, Novartis, Seagate, SanDisk, and Pantech. He also holds a number of design and utility patents.

Prior to LUNAR, Matt worked at Visteon Automotive, Johnson Controls, and Nihon Parametric Technology Corporation (in Tokyo, Japan). Matt graduated from the University of Michigan with a BS in Mechanical Engineering and a BFA in Industrial Design.

When not at work, Matt enjoys spending time with his wife chasing around their energetic toddlers.

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Doug Hiemstra Director of Life Sciences
Doug Hiemstra

As Director of Life Sciences, Doug Hiemstra's deep and broad experience in medical devices is helping LUNAR build on its rich 28-year heritage of service to the life sciences industry. Prior to joining LUNAR in 2012, Doug was President of Hiemstra Product Development, a company he founded and led for 20 years to provide focused design and innovation to the medical device industry. Hiemstra Product Development was recognized as a leader in medical device design, widely known for providing usability, design, development and rapid commercialization of distinctive and successful hand-held interventional devices.

At LUNAR, Doug is leading an approach that takes clients reliably from concept to successful commercial launch by creating and integrating standout design and ingenious solutions, through a proven process and charismatic user experiences that fuels our client s success. Doug has personally contributed to more than 200 product-development programs for entrepreneurial and established medical technology companies. Doug holds a Bachelor of Fine Arts degree from The University of Kansas. He currently serves as an Assistant Adjunct Professor at UCSF helping foster entreprenurial development and also as an advisor to Stanford Biodesign.

Andrew Zee Director of Hong Kong
Andrew Zee

LUNAR Hong Kong connects our clients around the world to the vibrant energy and resources of Asia. Managed by LUNAR veteran Andrew Zee, our office in Hong Kong fluidly extends our practice directly to the cultural centers and manufacturing floors in China, Malaysia, Taiwan and beyond. Andrew’s ability to define successful products and get them to market makes him a perfect liaison between LUNAR and the Asian market. 

A native Hong Kong son who holds bachelor’s and master’s degrees in product design from Stanford University in California, Andrew has fluency in both Chinese and American language, culture and practice. He brings with him nearly two decades of experience with LUNAR’s product design engineering practice to the operations of the Hong Kong office.

Andrew has been project manager for the successful HP Pavilion home PCs since their inception and was responsible for all CAD and engineering development. As LUNAR’s low-volume manufacturing expert, he brought high design to products for clients such as Molecular Dynamics and Coherent Medical.

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Matthis Hamann Co-Founder, LUNAR Europe
Matthis Hamann

Matthis has worked with international design consultancies such as IDEO in Boston and Philips Design in the Netherlands. While at designafairs in Munich, he held a range of positions including design manager for Siemens Mobile and Xelibri, and director of strategy & consulting.

He directed and participated in several design programs for international clients such as Mercedes Benz, Philips, Siemens, Xelibri, and Audi. He taught design classes at the Design Academy Offenbach (Germany) and at the University of Applied Science in Munich.

Roman Gebhard Co-Founder, LUNAR Europe
Roman Gebhard

Roman has held positions at international design consultancies such as Modus Design in Stuttgart, LUNAR in California, frog design in New York and designafairs/Siemens in Munich. At these posts, Roman directed and particpated in award-winning design programs for clients like Sony, Siemens, Microsoft, HP, Motorola, LG Electronics, GE, Proctor & Gamble, Coca Cola, Xelibri and T-Mobile.

In 2001 he co-founded the American design collective designRAW and in 2005 the German group dialog05 to explore design on a more conceptual and idea-driven level. He has taught several design work- shops at the Design University in Lund, Sweden and holds a bachelor of science degree with honors in product design from Art Center College of Design (Europe) in Switzerland.

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