LUNAR’s John Edson shows you how to “Design Like Apple”
From his earliest days at Apple, Steve Jobs set the standard that all products should be “insanely great.” Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail-from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.
“Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences,” a new book by LUNAR’s John Edson, uncovers the lessons from Apple’s singular approach to product creation, manufacturing, delivery, and customer experience.
Learn how design can create a competitive advantage for your organization by delivering beauty, ingenuity and charisma.