We are thrilled to announce the acquisition of LUNAR by McKinsey & Company—creating a groundbreaking proposition for the integration of business strategy and design.
After 30 years of creating outstanding products, services, and experiences for clients through our full-service product development offering, we are doubling down on delivering design impact by joining forces with the most respected name in management consulting.
This milestone is an extension of the LUNAR vision led and nurtured by founders Jeff Smith and Gerard Furbershaw since 1984. Our aim has always been to create outstanding work that helps our clients succeed—and given McKinsey’s focus on delivering business impact through world-class problem solving—this partnership will only turbocharge our mission.
This news is only the latest evidence that design is an essential ingredient, approach, and result for businesses that regularly deliver outstanding products and services—not to mention lasting customer relationships. Superlative design and development talent is the bridge that links strategy to the real world—identifying, envisioning and delivering opportunities and impact with tangible solutions. It’s the vehicle for knitting superior products together into systems and services that are unique and attractive—building celebrity brands that have a charismatic attractive force. And perhaps most significantly, design represents a powerful approach for transforming businesses into more responsive and agile organizations in an increasingly turbulent business environment.
Our clients will benefit like never before from this first-ever, full-spectrum offering that combines McKinsey’s depth and impact in management consulting, business strategy and operations horsepower with LUNAR’s unmatched capability in design, engineering, development and design strategy.
While we are becoming part of the McKinsey family, we will also remain LUNAR. Better but not different. Our brand and studios will continue to thrive as they do today as the foundations to the most important sources of our creativity: our people and culture. Our organizations are different in many ways, but both have at their core world-class talent and an unrelenting commitment to delivering client impact.
We are excited to step onto this new path and partnership. And we hope you will join us—whether you are a client looking for the most impactful design partner or a designer, engineer or strategist wanting to help pioneer the way forward.
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