No more “make pretty”; now what?

A Value Creation Icon-o-Cast

The practice of industrial design has changed more in the past 10 years than in the previous 100.  Gone are the days when designers engaged in “make pretty” exercises.

In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR’s John Edson in a conversation about how the Industrial Designer’s Society of America in San Francisco is helping local designers thrive in this new world through IDSA’s innovative programs and events.

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