How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold.
In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.
Connections
Best products & experiences for new moms & their babies
In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.
Connections
Earth Day Special:
What can we learn from sustainable building design?
The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design.
In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.
Resources:
Follow Elaine on Twitter where she shares her perspectives on sustainable building design and management.
Connections
Spore and the changing game experience
Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning.
Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in many new directions.
Connections
Redesigning the California Academy of Sciences
The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent.
In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park.
BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.
What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Lunar's Gretchen Anderson about service design.
How do we orient creativity in the service of business stakeholders?
How does design create benefits for top-line growth and bottom-line profitability?
In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments.
Lunar's TBA project is an exploration into the elemental powers of creative expression. Building on Don Norman’s insights about reflective, visceral and behavioral design approaches, TBA means Think, Behold and Act.
Lunar’s project explores the power of creative expression to make people stop and take notice...to compel them to Stop+Think, Stop+Behold, Stop+Act or Stop+do all three.
In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.
Rather than focus on design solutions that seek to mitigate the effects of bad habits or change the individual with the bad habits, Ken's team developed designs that honor, celebrate and playfully interact with those habits through their design.
The episode also includes Don's perspectives on the concepts.
Please let us know what you think about Icon-o-Cast by contacting us at podcast@lunar.com. You can also leave comments or ask us a question by calling us toll-free at 888-311-6798. We’ll feature your comments and try to answer your questions on future shows.
