Lunar Design


	Since the day HP entered the personal computer market in 1995, Lunar has been there to create and contribute to a host of personal technology products. From the first HP Pavilion to the recent Photosmart printers, the fruits of this enduring relationship have helped HP achieve its market leadership position. Join us for a tour of some of our favorite HP products.

PHOTOSMART PRINTERS

The Photosmart 7850 and 8050 color printers from HP are comfortable in both the home and office. We broke the convention for printer designs and created a product that is attractive, approachable and accessible when buttoned up – or open for business. Using a platform strategy, this family leverages one design to move between consumer and professional marketplaces.

MEDIA CENTER

When HP wanted to deliver the very first Windows Media Center PC, we knew that it should be less like a computer and more like a hi-tech, hi-fi component. Brushed metallic and polished glassy surfaces transform the PC aesthetic into an entertainment machine worthy of the living room, without losing touch with HP’s brand.

ZX6000

This IDSA design excellence award winner features a powerful aesthetic and celebrates a new level of computing performance powered by its Intel Itanium brain. The ZX6000’s easily convertible form allows for desktop, under-the-desk or rack system placement.

LEADERSHIP CONCEPTS

The HP Design for Brand program driven by Lunar sought to build a cohesive and aspirational brand image across all products and markets that HP serves. We created these concepts – camera, slate and stone – to capture the imagination of HP’s stakeholders and empower HP to live up to its “Invent” motto.

The Camera was created for “on the go” journalists and other professionals who need to conveniently capture, edit and transmit information throughout the day. The hand-sized device provides GPS functionality with a high-end digital movie camera and on-board editing functions.

Building on HP’s legacy of developing exceptional instruments, we strived to make Slate more of an instrument than a laptop computer, while including capabilities evolved from today’s “wireless” products.

The Stone design integrates evolved handheld computer and digital imaging functionality into a palm-sized device, while its form takes inspiration from common objects such as worry stones and pocket watches.

PAVILION PC

Largely leading the competition in retail sales since introduction, Pavilion is now in its second decade of production with Lunar by its side for the entire journey. The Pavilion’s success is in large part due to the way we use design to hook consumers with innovative features and an appearance that sells at point of purchase.