Consumer

Mark Dziersk A compelling and
authentic experience
is the single most
important expression
of your brand’s promise.
—Mark Dziersk
LUNAR Managing Director,
Consumer Packaged Goods
Consumer Main Photo

The world’s strongest brands promise and deliver an authentic, uniquely expressive and creative experience for their customers.

We design effective brands using our deep experience in research and ethnography, formulating and testing our insights and telling a brand story through a compelling narrative expressed in a name, visual identity, packaging and supporting materials.

Our driving passion is to deliver authentic solutions to every challenge. From naming a new food product to ensuring long-term customer loyalty, LUNAR’s expertise in consumer-informed insight leads to experiences and products, packages and services that have true meaning and answer true needs.

Led by Mark Dziersk, a veteran brand and packaging expert, and supported by an experienced internal team and a vast network of specialists, we are proud to have contributed to the success of some of the world’s leading brands such as Pepsi or Gillette.

See Our Work

Belle-V

Belle-V

Launched on Kickstarter, The Belle-V ice cream scoop feels great in your hand, works brilliantly and is crafted to last and last.

SWITCH

SWITCH

SWITCH brought LUNAR on as a creative strategic paratner – to infuse functionality and distinctive design with their unique technology offering.

Oral B

Oral B

Arguably the most ergonomically designed toothbrush ever, the CrossAction gave Oral-B an additional five percent market share of a $650 million market, according to the LA Times, proving that customers are willing to pay top dollar for performance and design.