Insights + Strategy

John Edson The questions are
as important as the
answers.
—John Edson
President
Insights + Strategy Main Photo

What is the audience for our product or services?
Which attributes are essential to this new product?
How will our brand stretch to include a new offering?

The questions behind your products and services can be more important than their design. With three decades experience in product design and development, we’ve learned from hundreds of real product successes—and failures—that answering the right questions can make all the difference.

LUNAR’s Insights & Strategy practice brings together an understanding of people, business and technology to deliver actionable direction. In the last year alone, we have helped our clients find new innovations, identify the best opportunity space for their technology, define an audience and application for a nascent technology, and develop a branded platform for a consumer product.

Led by LUNAR principal and Stanford lecturer John Edson, this team of researchers and strategists comprises MBAs, ethnographers and other LUNAR principals. We also leverage an extensive global network of experts developed over nearly 30 years of working across a wide variety of disciplines—including leading thinkers from Wharton, UC Berkeley and Stanford—to bring deep and diverse thinking to your project.

See Our Work

Oral-B

Oral-B

Oral-B shifted perceptions of how a manual toothbrush can address—and exceed—customers’ needs and create a testament to the lasting impact of outstanding design.

ecobee3

ecobee3

The smarter wi-fi thermostat that delivers unparalleled value, control and comfort.

SF Prep

SF Prep

SF Prep is LUNAR’s answer to the problem of an unprepared population.