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    <title>Icon-o-Cast: a podcast by Lunar</title>
    <link>http://www.lunar.com/pressroom/podcast/podcast.xml</link>
    <description>Lunar pros explore, discuss and demystify the world of design.</description>
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    <copyright>copyright 2005, 2006, 2007, 2008 Lunar Design</copyright>
    <managingEditor>podcast@lunar.com (Icon-o-Cast)</managingEditor>
    <webMaster>podcast@lunar.com (Icon-o-Cast)</webMaster>
    <pubDate>Sat, 27 Jun 2009 07:00:42 -0700</pubDate>
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      <title>Icon-o-Cast: a podcast by Lunar</title>
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    <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
    <itunes:subtitle>Lunar pros explore, discuss and demystify the world of design.</itunes:subtitle>
    <itunes:summary>Lunar pros explore, discuss and demystify the world of design.</itunes:summary>
    <itunes:keywords>design, arts, business, product, industrial, lunar, sustainable, creativity, environment, environmental</itunes:keywords>
    <itunes:explicit>no</itunes:explicit>
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      <itunes:category text="Design"/>
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    <itunes:category text="Business"/>
    <item>
      <title>Highlights from Maker Faire 2009 (video)</title>
      <link>http://iconocast.typepad.com/iconocast/2009/06/maker-faire-2009.html</link>
      <description><![CDATA[<p>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009.</p>

<p>Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</p>]]></description>
      <pubDate>Sat, 27 Jun 2009 07:00:08 -0700</pubDate>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Join Lunar&apos;s Robert Howard, Bob Lane and Jonathan Dowling as they roam Maker Faire 2009 in search of the new, the cool and the homemade.</itunes:subtitle>
      <itunes:summary>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It&apos;s Maker Faire 2009.

Join Lunar&apos;s Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>15:14</itunes:duration>
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    <item>
      <title>Highlights from Maker Faire 2009 (audio)</title>
      <link>http://iconocast.typepad.com/iconocast/2009/06/maker-faire-2009.html</link>
      <description><![CDATA[<p>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It's Maker Faire 2009. </p>

<p>Join Lunar's Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</p>]]></description>
      <pubDate>Sat, 27 Jun 2009 06:59:51 -0700</pubDate>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Join Lunar&apos;s Robert Howard, Bob Lane and Jonathan Dowling as they roam Maker Faire 2009 in search of the new, the cool and the homemade.</itunes:subtitle>
      <itunes:summary>What do you get when you combine 600 inventors and innovators with thousands of people who want to see their work? It&apos;s Maker Faire 2009. 

Join Lunar&apos;s Robert Howard, Bob Lane and Jonathan Dowling as they roam the faire in search of the new, the cool and the homemade.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>15:14</itunes:duration>
    </item>
    <item>
      <title>Toothbrushes, TiVo, and Twitter (and more)</title>
      <link>http://iconocast.typepad.com/iconocast/2009/06/toothbrushes-tivo-and-twitter-and-more.html</link>
      <description><![CDATA[Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames]]></description>
      <pubDate>Tue, 16 Jun 2009 21:42:42 -0700</pubDate>
      <enclosure url="http://media.libsyn.com/media/iconocast/64_john-edson-on-eames-chair-icon-o-cast-by-lunar-061609.mp3" length="1271195" type="audio/mpeg"/>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</itunes:subtitle>
      <itunes:summary>Fast Company Guest Blogger and Lunar President John Edson talks about the classic chair by Charles Eames</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>1:45</itunes:duration>
    </item>
    <item>
      <title>Behold beauty - Icon-o-Cast by Lunar - 5/28/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/05/behold-beauty.html</link>
      <description><![CDATA[<p>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman's Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold.</p>

<p>In this episode, Lunar's John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of "stop and behold" -- and how it turns out to be the most elusive power of design.</p>]]></description>
      <pubDate>Thu, 28 May 2009 07:12:35 -0700</pubDate>
      <enclosure url="http://media.libsyn.com/media/iconocast/63_behold-beauty-icon-o-cast-by-lunar-05282009.mp3" length="21701257" type="audio/mpeg"/>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? Lunar&apos;s John Edson, Jeff Smith and Becky Brown talk about the beauty dimension of &quot;stop and behold&quot; and how it&apos;s the most elusive power of design.</itunes:subtitle>
      <itunes:summary>How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman&apos;s Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold. In this episode, Lunar&apos;s John Edson, Jeff Smith and Becky Brown talk about this last dimension -- the beauty dimension of &quot;stop and behold&quot; -- and how it turns out to be the most elusive power of design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>30:07</itunes:duration>
    </item>
    <item>
      <title>Think, Behold and Act: Clive</title>
      <link>http://iconocast.typepad.com/iconocast/2009/05/think-behold-and-act-clive.html</link>
      <description><![CDATA[LUNAR’s graphic design maven, Becky Brown, presented some work at San Francisco’s Pecha Kucha Night recently.  Becky crafted a story whose main character, Clive, befriended us, made us care – and then led us around an unexpected corner.  And then another.  Here's a reenactment.  Enjoy.]]></description>
      <pubDate>Wed, 20 May 2009 07:09:47 -0700</pubDate>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>5:03</itunes:duration>
    </item>
    <item>
      <title>Best products &amp; experiences for new moms &amp; their babies - Icon-o-Cast by Lunar - 5/6/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/05/best-products-experiences-for-new-moms-their-babies.html</link>
      <description><![CDATA[In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.]]></description>
      <pubDate>Wed, 06 May 2009 22:05:29 -0700</pubDate>
      <enclosure url="http://media.libsyn.com/media/iconocast/62_products-for-moms-icon-o-cast-by-lunar-05062009.mp3" length="20632983" type="audio/mpeg"/>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about decisions new moms make as they struggle with product choices and apply their personal values to the experience of motherhood.</itunes:subtitle>
      <itunes:summary>In this episode, Icon-o-Cast mom-to-be Lisa Leckie, new mom Gretchen Anderson and experienced mom Sandrine Lebas talk about the decisions new moms make as they struggle with seemingly infinite product choices and apply their personal values to the experience of motherhood.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>28:38</itunes:duration>
    </item>
    <item>
      <title>What can building design teach product design - Icon-o-Cast by Lunar - 4/21/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/04/connections---april-21-2009-the-architecture-and-construction-world-is-years-ahead-of-product-design-in-terms-of-creating-u.html</link>
      <description><![CDATA[<p>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design.</p>

<p>In this Earth Day Special, Lunar's Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</p>]]></description>
      <pubDate>Tue, 21 Apr 2009 12:39:45 -0700</pubDate>
      <enclosure url="http://media.libsyn.com/media/iconocast/61_green-building-icon-o-cast-by-lunar-04212009.mp3" length="21842948" type="audio/mpeg"/>
      <guid isPermaLink="false">what-can-building-design-teachproduct-design-ico</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>In this Earth Day Special, Lunar&apos;s Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about what the architecture and construction worlds can teach product design about sustainable design practices.</itunes:subtitle>
      <itunes:summary>The architecture and construction world is years ahead of product design in terms of creating understanding, standards, alternative design solutions and the economic arguements for the value of sustainable design.

In this Earth Day Special, Lunar&apos;s Gretchen Anderson talks with green building expert Elaine Hsieh of KEMA about how building industries have embraced sustainable practices since the first Earth Day.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>30:19</itunes:duration>
    </item>
    <item>
      <title>Spore - Icon-o-Cast by Lunar -3/30/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/03/spore-and-the-changing-game-experience.html</link>
      <description><![CDATA[<p>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning.</p>

<p>Lunar's Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore's fans have taken the game in new directions.</p>]]></description>
      <pubDate>Tue, 31 Mar 2009 08:09:50 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/60%20spore-icon-o-cast-by-lunar-03302009.mp3" length="19090989" type="audio/mpeg"/>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Gretchen Anderson talks with Mike Khoury, a designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some ways Spore&apos;s fans have taken the game in new directions. </itunes:subtitle>
      <itunes:summary>Computer game design is changing as games become more of a platform for play, creativity and collaboration and not just a challenge of skill and reasoning.

Lunar&apos;s Gretchen Anderson talks with Mike Khoury, a game designer at Maxis Software and contributor to the hot new game Spore, about changing approaches to designing the gaming experience and some surprising ways Spore&apos;s fans have taken the game in new directions.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>26:30</itunes:duration>
    </item>
    <item>
      <title>Redesigning the California Academy of Sciences - Icon-o-Cast by Lunar - 3/9/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/03/redesigning-the-california-academy-of-sciences.html</link>
      <description><![CDATA[<p>The world's great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. </p>

<p>In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar's Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco's Golden Gate Park.</p>

<p>BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</p>]]></description>
      <pubDate>Tue, 10 Mar 2009 10:31:57 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/59%20cal-academy-icon-o-cast-by-lunar-03092009.mp3" length="23137694" type="audio/mpeg"/>
      <guid isPermaLink="false">redesigning-the-california-academy-of-sciences-i</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>The newly redesigned California Academy of Sciences connects with visitors in surprising ways. Lisa Dunmeyer, of BBI Engineering, talks with Lunar&apos;s Gretchen Anderson and Lisa Leckie.</itunes:subtitle>
      <itunes:summary>The world&apos;s great museums have attractions that capture the imagination of visitors. The very best museums also design their experiences to connect with visitors in ways that may not always be readily apparent. 

In this episode, Lisa Dunmeyer, project manager with BBI Engineering, talks with Lunar&apos;s Gretchen Anderson and Lisa Leckie about how visitors are connecting with the newly redesigned California Academy of Sciences in San Francisco&apos;s Golden Gate Park.

BBI Engineering of San Francisco served as primary integrator of the audiovisual design within the new Cal Academy.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>32:08</itunes:duration>
    </item>
    <item>
      <title>Service Design - Icon-o-Cast by Lunar - 2/19/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/02/what-makes-a-great-service.html</link>
      <description><![CDATA[What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Lunar's Gretchen Anderson about service design.]]></description>
      <pubDate>Fri, 20 Feb 2009 07:08:29 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/58%20service-design-icon-o-cast-by-lunar-021909.mp3" length="16922463" type="audio/mpeg"/>
      <guid isPermaLink="false">service-design-iconocast-by-lunar-2192009</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Lunar&apos;s Gretchen Anderson about service design. </itunes:subtitle>
      <itunes:summary>What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Kicker Studio and Ben Fullerton of IDEO talk with Lunar&apos;s Gretchen Anderson about service design. </itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>23:30</itunes:duration>
    </item>
    <item>
      <title>Innovation with Larry Keeley - Icon-o-Cast by Lunar - 1/29/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/01/innovation-in-design.html</link>
      <description><![CDATA[<p>How do we orient creativity in the service of business stakeholders?
<br />How does design create benefits for top-line growth and bottom-line profitability?</p>

<p>In this Icon-o-Cast episode, Lunar's John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today's economic environment and perspectives on how innovation may have contributed to our current predicaments.</p>

<p>Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</p>]]></description>
      <pubDate>Thu, 29 Jan 2009 12:03:58 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/57%20innovation-with-larry-keeley-icon-o-cast-by-lunar-01292009.mp3" length="20796446" type="audio/mpeg"/>
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      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today&apos;s economic environment and perspectives on how innovation may have contributed to our current predicaments.</itunes:subtitle>
      <itunes:summary>How do we orient creativity in the service of business stakeholders?
How does design create benefits for top-line growth and bottom-line profitability?

In this Icon-o-Cast episode, Lunar&apos;s John Edson chats with innovation guru Larry Keeley of the Doblin Group about the practice of innovation in design, its role in today&apos;s economic environment and perspectives on how innovation may have contributed to our current predicaments.

Larry is an innovation strategist, professor at the Institute of Design at Illinois Institute of Technology and president of The Doblin Group, an innovation strategy firm based in Chicago.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>28:53</itunes:duration>
    </item>
    <item>
      <title>Chairs - Icon-o-Cast by Lunar - 1/15/2009</title>
      <link>http://iconocast.typepad.com/iconocast/2009/01/chairs.html</link>
      <description><![CDATA[Lunar's TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the "Think" exploration) discusses with Lunar's Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.]]></description>
      <pubDate>Thu, 15 Jan 2009 09:28:21 -0800</pubDate>
      <guid isPermaLink="false">chairs-iconocast-by-lunar-1152009</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar Creative Director Ken Wood discusses with Lunar&apos;s Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s TBA (Think, Behold and Act) project is an exploration into the elemental powers of creative expression. In this Icon-o-Cast episode, Lunar Creative Director Ken Wood (who led the &quot;Think&quot; exploration) discusses with Lunar&apos;s Jeff Smith and John Edson a collection of chair concepts that respond to common habits of daily living, generally considered to be bad habits.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>26:31</itunes:duration>
    </item>
    <item>
      <title>What Makes a GREAT Gift? Icon-o-Cast by Lunar - 12/15/2008</title>
      <link>http://iconocast.typepad.com/iconocast/2008/12/what-makes-a-great-gift.html</link>
      <description><![CDATA[The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift.  And it's not just wheels!]]></description>
      <pubDate>Tue, 16 Dec 2008 08:39:27 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/55%20what-makes-a-great-gift-icon-o-cast-by-lunar-121508.mp3" length="19125615" type="audio/mpeg"/>
      <guid isPermaLink="false">what-makes-a-great-gift</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift.  And it&apos;s not just wheels!</itunes:subtitle>
      <itunes:summary>The Icon-o-Cast team (John Edson, Gretchen Anderson, Lisa Leckie, Robert Howard and Jeff Smith) celebrate the holidays with thoughts on what makes a great gift.  And it&apos;s not just wheels!</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>31:52</itunes:duration>
    </item>
    <item>
      <title>IDEO&apos;s Ted Howes presenting at &quot;Digging Deeper&quot; - audio</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/ted-howes-on-sustainable-design.html</link>
      <description><![CDATA[IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
      <pubDate>Wed, 26 Nov 2008 12:03:10 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/54%20ted-howes-icon-o-cast-by-lunar-11-26-08.mp3" length="9189845" type="audio/mpeg"/>
      <guid isPermaLink="false">ideos-ted-howes-presenting-at-digging-deeper--1</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>DEO&apos;s Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>DEO&apos;s Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>12:45</itunes:duration>
    </item>
    <item>
      <title>IDEO&apos;s Ted Howes presenting at &quot;Digging Deeper&quot; - video</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/ted-howes-on-sustainable-design.html</link>
      <description><![CDATA[IDEO's Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
      <pubDate>Wed, 26 Nov 2008 12:01:10 -0800</pubDate>
      <enclosure url="http://www.lunarpodcast.com/ted-howes-ideo-digging-deeper.mp4" length="45912974" type="audio/mp4"/>
      <guid isPermaLink="false">ideos-ted-howes-presenting-at-digging-deeper-</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>IDEO&apos;s Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:subtitle>
      <itunes:summary>IDEO&apos;s Ted Howes presents at the Digging Deeper sustainable design conference held in late July in San Francisco. The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>12:45</itunes:duration>
    </item>
    <item>
      <title>Speed of Innovation with Steve Portigal - Icon-o-Cast by Lunar - Nov. 24, 2008</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/speed-of-innovation.html</link>
      <description><![CDATA[How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com]]></description>
      <pubDate>Mon, 24 Nov 2008 16:26:32 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/53%20steve-portigal-icon-o-cast-by-lunar-11-21-08.mp3" length="17170528" type="audio/mpeg"/>
      <guid isPermaLink="false">speed-of-innovation-with-steve-portigal-iconoc</guid>
      <itunes:author>podcast@lunar.com (Icon-o-Cast)</itunes:author>
      <itunes:subtitle>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. </itunes:subtitle>
      <itunes:summary>How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>23:51</itunes:duration>
    </item>
    <item>
      <title>Nathan Shedroff, author, academic and entrepreneur, presenting at &quot;Digging Deeper&quot; - audio</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/nathan-shedroff-on-sustainable-design.html</link>
      <description><![CDATA[Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)]]></description>
      <pubDate>Thu, 13 Nov 2008 12:03:10 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/52%20nathan-shedroff-icon-o-cast-by-lunar-11-13-08.mp3" length="11198945" type="audio/mpeg"/>
      <guid isPermaLink="false">nathan-shedroff-author-academic-and-entrepreneur-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:subtitle>
      <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>18:40</itunes:duration>
    </item>
    <item>
      <title>Nathan Shedroff, author, academic and entrepreneur, presenting at &quot;Digging Deeper&quot; - video</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/nathan-shedroff-on-sustainable-design.html</link>
      <description><![CDATA[Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)]]></description>
      <pubDate>Thu, 13 Nov 2008 12:01:40 -0800</pubDate>
      <enclosure url="http://www.lunarpodcast.com/icon-o-cast-lunar-nathan-shedroff-digging-deeper.mp4" length="68245003" type="audio/mp4"/>
      <guid isPermaLink="false">nathan-shedroff-author-academic-and-entrepreneur</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:subtitle>
      <itunes:summary>Nathan Shedroff, author, academic and entrepreneur, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>18:40</itunes:duration>
    </item>
    <item>
      <title>Francoise Serralta of PeclersParis presenting at &quot;Digging Deeper&quot; - audio</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/francoise-serralta-on-sustainable-design.html</link>
      <description><![CDATA[<p>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
      <pubDate>Tue, 04 Nov 2008 12:18:42 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/51%20francoise-serralta-icon-o-cast-by-lunar-110408.mp3" length="6843126" type="audio/mpeg"/>
      <guid isPermaLink="false">francoise-serralta-of-peclersparis-presenting-at-t-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:subtitle>
      <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:24</itunes:duration>
    </item>
    <item>
      <title>Francoise Serralta of PeclersParis presenting at &quot;Digging Deeper&quot; - video</title>
      <link>http://iconocast.typepad.com/iconocast/2008/11/francoise-serralta-on-sustainable-design.html</link>
      <description><![CDATA[<p>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
      <pubDate>Tue, 04 Nov 2008 12:15:55 -0800</pubDate>
      <enclosure url="http://www.lunarpodcast.com/icon-o-cast-lunar-francoise-serralta-digging-deeper.mp4" length="11042816" type="audio/mp4"/>
      <guid isPermaLink="false">francoise-serralta-of-peclersparis-presenting-at-t</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)
</itunes:subtitle>
      <itunes:summary>Francoise Serralta, strategic research and planning director with PeclersParis, presents at the Digging Deeper sustainable design conference held in late July in San Francisco. (Prefaced with a short interview by Lunar&apos;s John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:24</itunes:duration>
    </item>
    <item>
      <title>Back to School with Icon-o-Cast by Lunar - Oct. 17, 2008</title>
      <link>http://iconocast.typepad.com/iconocast/2008/10/back-to-school.html</link>
      <description><![CDATA[Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.]]></description>
      <pubDate>Mon, 20 Oct 2008 10:25:29 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/50%20back-to-school-with-icon-o-cast-a-podcast-by-lunar-10-17-08.mp3" length="20744694" type="audio/mpeg"/>
      <guid isPermaLink="false">back-to-school-with-iconocast-by-lunar-octo-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard, Matt Peterson and Dan Senatore discuss the attributes job candidates should present when applying for any kind of creative career opportunity.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>28:48</itunes:duration>
    </item>
    <item>
      <title>It&apos;s the Customer Economy, Stupid! - Icon-o-Cast by Lunar - Oct. 14, 2008</title>
      <link>http://iconocast.typepad.com/iconocast/2008/10/its-the-custome.html</link>
      <description><![CDATA[Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.]]></description>
      <pubDate>Tue, 14 Oct 2008 15:54:39 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/49%20its-the-economy-stupid-lunar-icon-o-cast-101408.mp3" length="24201927" type="audio/mpeg"/>
      <guid isPermaLink="false">its-the-customer-economy-stupid</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</itunes:subtitle>
      <itunes:summary>Icon-o-Cast co-hosts Gretchen Anderson and Lisa Leckie dig into how the economy is affecting the customer experience.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>16:48</itunes:duration>
    </item>
    <item>
      <title>Joep Meijer of theRightenvironment presenting at &quot;Digging Deeper&quot; - audio</title>
      <link>http://iconocast.typepad.com/iconocast/2008/10/joep-meijer-of.html</link>
      <description><![CDATA[<p>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
      <pubDate>Fri, 03 Oct 2008 07:29:02 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/48%20joep-meijer-lunar-icon-o-cast-by-lunar-100108.mp3" length="21230874" type="audio/mpeg"/>
      <guid isPermaLink="false">joep-meijer-of-therightenvironment-presenting-at--1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008. </itunes:subtitle>
      <itunes:summary>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar&apos;s John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>14:44</itunes:duration>
    </item>
    <item>
      <title>Joep Meijer of theRightenvironment presenting at &quot;Digging Deeper&quot; - video</title>
      <link>http://iconocast.typepad.com/iconocast/2008/10/joep-meijer-of.html</link>
      <description><![CDATA[<p>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
      <pubDate>Fri, 03 Oct 2008 07:26:52 -0700</pubDate>
      <guid isPermaLink="false">joep-meijer-of-therightenvironment-presenting-at-</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008. </itunes:subtitle>
      <itunes:summary>Joep Meijer, founder and president of theRightenvironment, talks about models for sustainable design at the  Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008. (Prefaced with a short interview by Lunar&apos;s John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>14:44</itunes:duration>
    </item>
    <item>
      <title>Engineering the Illumina iScan - Icon-o-Cast by Lunar  - Sept. 17, 2008</title>
      <link>http://iconocast.typepad.com/iconocast/2008/09/engineering-the.html</link>
      <description><![CDATA[Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.]]></description>
      <pubDate>Mon, 22 Sep 2008 12:12:41 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/47%20Illumina-iscan-icon-o-cast-a-podcast-by-lunar-091708.mp3" length="23090431" type="audio/mpeg"/>
      <guid isPermaLink="false">engineering-the-illumina-iscan-iconocast-by-lu</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina.</itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard and Matt Durack discuss the product-development process and challenges associated with creating the Illumina iScan -- a sophisticated biotechnology instrument -- for long-time client Illumina. How do engineers and designers juggle the requirements of customers, manufacturers, marketing and service technicians in a context of fierce competition, development calendars, technology risks and other considerations? Listen and learn.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>19:14</itunes:duration>
    </item>
    <item>
      <title>Travis Lee presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (video version)</title>
      <link>http://iconocast.typepad.com/iconocast/2008/09/lunars-travis-l.html</link>
      <description><![CDATA[<p>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
      <pubDate>Fri, 05 Sep 2008 13:45:27 -0700</pubDate>
      <guid isPermaLink="false">travis-lee-presents-at-digging-deeper-iconocas-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Travis Lee speaking on sustainable design at the Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about sustainable design. 
</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Travis Lee speaking on sustainable design at the Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar&apos;s John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.

</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>17:21</itunes:duration>
    </item>
    <item>
      <title>Travis Lee presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (audio version)</title>
      <link>http://iconocast.typepad.com/iconocast/2008/09/lunars-travis-l.html</link>
      <description><![CDATA[<p>Lunar's Travis Lee speaking on sustainable design at the Industrial Design Society of America's Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar's John Edson.)</p>

<p>The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</p>]]></description>
      <pubDate>Fri, 05 Sep 2008 13:44:13 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/46%20travis-lee-lunar-icon-o-cast-by-lunar-090508.mp3" length="16427654" type="audio/mpeg"/>
      <guid isPermaLink="false">travis-lee-presents-at-digging-deeper-iconocas</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Travis Lee speaking on sustainable design at the Industrial Design Society of America&apos;s Digging Deeper event in SF July 22, outlines an approach for how designers can think about sustainable design.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Travis Lee speaking on sustainable design at the Industrial Design Society of America&apos;s Digging Deeper event in San Francisco July 22, 2008, outlines an approach for how designers can think about building sustainable design principles into their product work. about sustainable design. (Prefaced with a short interview by Lunar&apos;s John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>17:06</itunes:duration>
    </item>
    <item>
      <title>Alexander Rose presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (video version) </title>
      <link>http://iconocast.typepad.com/iconocast/2008/08/alexander-rose.html</link>
      <description><![CDATA[Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
      <pubDate>Fri, 15 Aug 2008 21:26:54 -0700</pubDate>
      <guid isPermaLink="false">alexander-rose-presents-at-digging-deeper-icono-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America&apos;s Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:subtitle>
      <itunes:summary>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America&apos;s Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar&apos;s John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:14</itunes:duration>
    </item>
    <item>
      <title>Alexander Rose presents at Digging Deeper - Icon-o-Cast a podcast by Lunar (audio version) </title>
      <link>http://iconocast.typepad.com/iconocast/2008/08/alexander-rose.html</link>
      <description><![CDATA[Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America's Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar's John Edson.) The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.]]></description>
      <pubDate>Fri, 15 Aug 2008 21:25:50 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/45%20alexander-rose-long-now-icon-o-cast-by-lunar-081508.mp3" length="10785172" type="audio/mpeg"/>
      <guid isPermaLink="false">alexander-rose-presents-at-digging-deeper-icono</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America&apos;s Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar&apos;s John Edson.)</itunes:subtitle>
      <itunes:summary>Alexander Rose of the Long Now Foundation presents at the Industrial Design Society of America&apos;s Digging Deeper event about sustainable design (July 22 in SF). (Prefaced with a short interview by Lunar&apos;s John Edson.)

The evening panel discussion dug deep into the eco-issues designers face everyday to reveal building blocks for sustainable design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:14</itunes:duration>
    </item>
    <item>
      <title>Perspectives from &quot;Digging Deeper&quot; Presenters  - Icon-o-Cast a podcast by Lunar (video version)</title>
      <link>http://iconocast.typepad.com/iconocast/2008/08/digging-deeper.html</link>
      <description><![CDATA[Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.]]></description>
      <pubDate>Thu, 07 Aug 2008 16:50:18 -0700</pubDate>
      <guid isPermaLink="false">perspectives-from-digging-deeper-presenters--i-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson interviews presenters and other sustainability experts at the IDSA&apos;s Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia and Mike Zuckerman.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America&apos;s Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>23:26</itunes:duration>
    </item>
    <item>
      <title>Perspectives from &quot;Digging Deeper&quot; Presenters  - Icon-o-Cast a podcast by Lunar (audio version)</title>
      <link>http://iconocast.typepad.com/iconocast/2008/08/digging-deeper.html</link>
      <description><![CDATA[Lunar's John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America's Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.]]></description>
      <pubDate>Thu, 07 Aug 2008 16:49:24 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/44%20digging-deeper-interviews-icon-o-cast-by-lunar-080708.mp3" length="22501814" type="audio/mpeg"/>
      <guid isPermaLink="false">perspectives-from-digging-deeper-presenters--i</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson interviews presenters and other sustainability experts at the IDSA&apos;s Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia and Mike Zuckerman.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson interviews presenters and other sustainability experts at the Industrial Design Society of America&apos;s Digging Deeper event (July 22 in SF). Guests include Alexander Roe, Nathan Shedroff, Françoise Serralta, Travis Lee, Joep Meijer, Joe Gebbia, Mike Zuckerman and Charlie Sheldon.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>23:26</itunes:duration>
    </item>
    <item>
      <title>Digging Deeper - Icon-o-Cast a podcast by Lunar</title>
      <link>http://iconocast.typepad.com</link>
      <description><![CDATA[Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar's John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.]]></description>
      <pubDate>Fri, 11 Jul 2008 06:50:37 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/43%20digging-deeper-icon-o-cast-a-podcast-by-lunar-071008.mp3" length="13754393" type="audio/mpeg"/>
      <guid isPermaLink="false">digging-deeper-iconocast-a-podcast-by-lunar</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar&apos;s John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:subtitle>
      <itunes:summary>Charlie Sheldon, president of San Francisco chapter of the Industrial Design Society of America, and Lunar&apos;s John Edson, talk about the Digging Deeper conference and next steps in the sustainable design movement.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>19:06</itunes:duration>
    </item>
    <item>
      <title>People powered products - Icon-o-Cast a podcast by Lunar</title>
      <link>http://iconocast.typepad.com/iconocast/2008/05/lunar-engineers.html</link>
      <description><![CDATA[Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of "People Powered Products". iconocast.typepad.com]]></description>
      <pubDate>Tue, 08 Jul 2008 18:03:23 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/42%20people-powered-products-icon-o-cast-by-lunar-070508.mp3" length="20081663" type="audio/mpeg"/>
      <guid isPermaLink="false">people-powered-products-iconocast-a-podcast-by</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of &quot;People Powered Products&quot;. iconocast.typepad.com</itunes:subtitle>
      <itunes:summary>Chad Jennings of Blurb, Gretchen Anderson and Lisa Leckie discuss the new era of &quot;People Powered Products&quot;. iconocast.typepad.com</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>27:53</itunes:duration>
    </item>
    <item>
      <title>&quot;Emotionalizing&quot; products - Icon-o-Cast a podcast by Lunar</title>
      <link>http://iconocast.typepad.com/</link>
      <description><![CDATA[Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to "emotionalize" products. www.lunar.com]]></description>
      <pubDate>Wed, 11 Jun 2008 08:35:55 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/41%20expressions-process-with-jeff-smith-icon-o-cast-by-lunar-061008.mp3" length="12638976" type="audio/mpeg"/>
      <guid isPermaLink="false">emotionalizing-products-iconocast-a-podcast</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to &quot;emotionalize&quot; products. www.lunar.com</itunes:subtitle>
      <itunes:summary>Lunar founder Jeff Smith and Lunar president John Edson discuss an Expressions process used to &quot;emotionalize&quot; products. www.lunar.com</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>17:33</itunes:duration>
    </item>
    <item>
      <title>Come fly (or crash) with us (video) - Icon-o-Cast a podcast by Lunar</title>
      <link>http://iconocast.typepad.com/iconocast/2008/05/lunar-engineers.html</link>
      <description><![CDATA[Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)]]></description>
      <pubDate>Tue, 27 May 2008 20:20:41 -0700</pubDate>
      <enclosure url="http://www.lunarpodcast.com/come-fly-lunar-helicopters-052708.mp4" length="73473219" type="audio/mp4"/>
      <guid isPermaLink="false">come-fly-or-crash-with-us-video-iconocast</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. (video version)</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>33:40</itunes:duration>
    </item>
    <item>
      <title>Come fly (or crash) with us (audio) - Icon-o-Cast a podcast by Lunar</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version.]]></description>
      <pubDate>Tue, 27 May 2008 20:18:24 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/40%20toy-helicopters-Icon-o-Cast-audio-version-of-a-video-podcast-by-Lunar.mp3" length="24244908" type="audio/mpeg"/>
      <guid isPermaLink="false">come-fly-or-crash-with-us</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. </itunes:subtitle>
      <itunes:summary>Lunar engineers Robert Howard, Jonathan Downing and Wenson Chern take apart two toy helicopters to examine their engineering designs. Watch the video or play/download an audio version. </itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>33:40</itunes:duration>
    </item>
    <item>
      <title>Soft studies and sharp design - Icon-o-Cast a podcast by Lunar</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.]]></description>
      <pubDate>Thu, 08 May 2008 17:37:30 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/39%20design-research-icon-o-cast-by-lunar-050808.mp3" length="13940848" type="audio/mpeg"/>
      <guid isPermaLink="false">soft-studies-and-design-iconocast-a-podcast-by</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Gretchen Anderson and independent researcher Lisa Leckie discuss how soft research and ethnographic studies affect design.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>23:14</itunes:duration>
    </item>
    <item>
      <title>The Design of Future Things with Don Norman - Icon-o-Cast a podcast by Lunar</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[<p>Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. They also talk about what's right and wrong with TiVo, airlines, Jott, reQall, cell phones and online map services. Business Week calls Don a “cantankerous visionary” for a reason.]]></description>
      <pubDate>Sat, 12 Apr 2008 08:38:24 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/38%20don-norman-icon-o-cast-by-lunar-040808.mp3" length="23081612" type="audio/mpeg"/>
      <guid isPermaLink="false">the-design-of-future-things-with-don-norman-icon</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. </itunes:subtitle>
      <itunes:summary>Cognitive scientist and usability expert Don Norman returns to Icon-o-Cast, joining John Edson and Gretchen Anderson in a Connections segment for a wide-ranging discussion about the design of future things. They also talk about what&apos;s right and wrong with TiVo, airlines, Jott, reQall, cell phones and online map services. Business Week calls Don a “cantankerous visionary” for a reason.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>38:28</itunes:duration>
    </item>
    <item>
      <title>Can Innovation Be Taught? - Icon-o-Cast a podcast by Lunar</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar's John Edson.]]></description>
      <pubDate>Tue, 25 Mar 2008 07:56:29 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/37%20sunil-malhotra-icon-o-cast-a-podcast-by-lunar-032008.mp3" length="11447409" type="audio/mpeg"/>
      <guid isPermaLink="false">can-innovation-be-taught-iconocast-a-podcast-b</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar&apos;s John Edson.</itunes:subtitle>
      <itunes:summary>Can innovation be taught or is it embedded in creativity? How is India becoming an innovator in the world of outsourcing? IdeaFarms CEO Sunil Malhotra discusses innovation and India with Lunar&apos;s John Edson.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>19:04</itunes:duration>
    </item>
    <item>
      <title>Challenges of Sustainable Design - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.]]></description>
      <pubDate>Fri, 07 Mar 2008 11:27:30 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/lunar-hummer-prius.m4v" length="69424083" type="video/x-m4v"/>
      <guid isPermaLink="false">challenges-of-sustainable-design-iconocast-a-p-2</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>In this special edition of Icon-o-Cast, Jeff Smith, Lunar CEO, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about challenges of sustainable design.</itunes:subtitle>
      <itunes:summary>In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>41:30</itunes:duration>
    </item>
    <item>
      <title>Challenges of Sustainable Design - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.]]></description>
      <pubDate>Fri, 07 Mar 2008 11:26:39 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/lunar-hummer-prius.wmv" length="56572163" type="video/x-ms-wmv"/>
      <guid isPermaLink="false">challenges-of-sustainable-design-iconocast-a-p-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>In this special edition of Icon-o-Cast, Jeff Smith, Lunar CEO, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about challenges of sustainable design.</itunes:subtitle>
      <itunes:summary>In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>41:30</itunes:duration>
    </item>
    <item>
      <title>Challenges of Sustainable Design - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.]]></description>
      <pubDate>Fri, 07 Mar 2008 11:23:19 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/36%20challenge_of_sustainable_design_icon-o-cast_by_lunar_030708.mp3" length="24904806" type="audio/mpeg"/>
      <guid isPermaLink="false">challenges-of-sustainable-design-iconocast-a-p</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>In this special edition of Icon-o-Cast, Jeff Smith, Lunar CEO, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about challenges of sustainable design.</itunes:subtitle>
      <itunes:summary>In this special edition of Icon-o-Cast -- available in multiple video formats and in audio MP3 -- Jeff Smith, CEO of Lunar, and Nirmal Sethia, Director of the Center for Business and Design at Cal Poly Pomona, present a new way of thinking about the challenges of sustainable design. Includes considerations for businesses, designers and consumers.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>41:30</itunes:duration>
    </item>
    <item>
      <title>The Creative Magazine - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Is there a future for magazines? Magazine Editor Andreas Wrede and Lunar's John Edson discuss creating a new publication and sources of inspiration in the creative process.]]></description>
      <pubDate>Tue, 26 Feb 2008 14:49:20 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/35%20andreas_reed_icon-o-cast_by_lunar_022508.mp3" length="9701657" type="audio/mpeg"/>
      <guid isPermaLink="false">the-creative-magazine-iconocast-a-podcaast-by</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Is there a future for magazines? Magazine Editor Andreas Reed and Lunar&apos;s John Edson discuss creating a new publication and sources of inspiration in the creative process.</itunes:subtitle>
      <itunes:summary>Is there a future for magazines? Magazine Editor Andreas Reed and Lunar&apos;s John Edson discuss creating a new publication and sources of inspiration in the creative process.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>16:10</itunes:duration>
    </item>
    <item>
      <title>Why the Hummer is not the problem and the Prius is not the solution - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's Jeff Smith and Cal Poly Pomona Professor Nirmal Sethia introduce a new model for sustainable design and consumption.]]></description>
      <pubDate>Wed, 23 Jan 2008 10:25:44 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/34%20hummer_or_prius_icon-o-cast_by_lunar_011908.mp3" length="5224839" type="audio/mpeg"/>
      <guid isPermaLink="false">why-the-hummer-is-not-the-problem-and-the-prius-is</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Jeff Smith and Cal Poly Pomona Professor Nirmal Sethia introduce a new model for sustainable design and consumption.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Jeff Smith and Cal Poly Pomona Professor Nirmal Sethia introduce a new model for sustainable design and consumption.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>7:15</itunes:duration>
    </item>
    <item>
      <title>Transmissions from Earth - Icon-o-Cast a podcast by Lunar Design </title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson, Andrew Zee and Robert Howard respond to listener feedback and discuss working globally, job titles and process  www.lunar.com | podcast@lunar.com]]></description>
      <pubDate>Sat, 19 Jan 2008 09:49:53 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/33%20transmissions_icon-o-cast_by_lunar_011708.mp3" length="12124903" type="audio/mpeg"/>
      <guid isPermaLink="false">transmissions-from-earth-iconocast-a-podcast-b</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson, Andrew Zee and Robert Howard respond to listener feedback and discuss working globally, job titles and process  www.lunar.com | podcast@lunar.com</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson, Andrew Zee and Robert Howard respond to listener feedback and discuss working globally, job titles and process  www.lunar.com | podcast@lunar.com</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>16:50</itunes:duration>
    </item>
    <item>
      <title>Holiday Gift Guide - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Members of the Lunar Team share some of their favorite gifts of the holiday season.]]></description>
      <pubDate>Tue, 18 Dec 2007 09:39:47 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast-by-lunar-121807.mp3" length="16861769" type="audio/mpeg"/>
      <guid isPermaLink="false">holiday-gift-guide-iconocast-a-podcast-by-luna</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Members of the Lunar Team share some of their favorite gifts of the holiday season. podcast@lunar.com  www.icon-o-cast.com</itunes:subtitle>
      <itunes:summary>Members of the Lunar Team share some of their favorite gifts of the holiday season.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>14:03</itunes:duration>
    </item>
    <item>
      <title>What is &quot;Interaction Design&quot; anyway? - Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson and Gretchen Anderson explore the mysteries and wonder of Interaction Design. podcast@lunar.com www.lunar.com]]></description>
      <pubDate>Thu, 13 Dec 2007 12:18:54 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast-by-lunar-121307.mp3" length="12072554" type="audio/mpeg"/>
      <guid isPermaLink="false">what-is-interaction-design-anyway-iconocast</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson and Gretchen Anderson explore the mysteries and wonder of Interaction Design. podcast@lunar.com www.lunar.com</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson and Gretchen Anderson explore the mysteries and wonder of Interaction Design. podcast@lunar.com www.lunar.com</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>10:03</itunes:duration>
    </item>
    <item>
      <title>Connecting&apos;07 - conversations about sustainable design - Icon-o-Cast a podcast by Lunar Design (video version)</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. (Our first videocast!)]]></description>
      <pubDate>Tue, 06 Nov 2007 16:20:29 -0800</pubDate>
      <enclosure url="http://www.lunarpodcast.com/icon-o-cast_by_lunar_110607.mp4" length="80385048" type="audio/mp4"/>
      <guid isPermaLink="false">connecting07-conversations-about-sustainable-de-1</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson and Zoe Corneli talk with designers attending the Connecting&apos;07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. (Our first videocast!)</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson and Zoe Corneli talk with designers attending the Connecting&apos;07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. (Our first videocast!)</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>21:06</itunes:duration>
    </item>
    <item>
      <title>Connecting&apos;07 - conversations about sustainable design - Icon-o-Cast a podcast by Lunar Design (audio version)</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson and Zoe Corneli talk with designers attending the Connecting'07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference.]]></description>
      <pubDate>Tue, 06 Nov 2007 16:14:05 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_110607.mp3" length="5066040" type="audio/mpeg"/>
      <guid isPermaLink="false">connecting07-conversations-about-sustainable-de</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson and Zoe Corneli talk with designers attending the Connecting&apos;07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. </itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson and Zoe Corneli talk with designers attending the Connecting&apos;07 conference in San Francisco about sustainable design, creating environmentally friendly products and using design to make a difference. </itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>21:05</itunes:duration>
    </item>
    <item>
      <title>SFO design exhibit: Icon-o-Cast by Lunar Design - Aug. 30, 2007 </title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Leaders from the San Francisco chapter of the Industrial Design Society of America  discuss a new museum exhibit at San Francisco International Airport: "Prototype to Product: Thirty-three Projects from the Bay Area Design Community."]]></description>
      <pubDate>Fri, 07 Sep 2007 10:35:34 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_083007.mp3" length="18864446" type="audio/mpeg"/>
      <guid isPermaLink="false">sfo-design-exhibit-iconocast-by-lunar-design-</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Leaders from the San Francisco chapter of the Industrial Design Society of America  discuss a new museum exhibit at San Francisco International Airport: &quot;Prototype to Product: Thirty-three Projects from the Bay Area Design Community.&quot;</itunes:subtitle>
      <itunes:summary>Leaders from the San Francisco chapter of the Industrial Design Society of America  discuss a new museum exhibit at San Francisco International Airport: &quot;Prototype to Product: Thirty-three Projects from the Bay Area Design Community.&quot;</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>26:11</itunes:duration>
    </item>
    <item>
      <title>Process, materials &amp; portfolios: Icon-o-Cast a podcast by Lunar Design</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson answers questions from listeners about design process, materials, portfolios and more.]]></description>
      <pubDate>Fri, 13 Jul 2007 14:58:52 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_071207.mp3" length="10084863" type="audio/mpeg"/>
      <guid isPermaLink="false">process-materials-portfolios-iconocast-a-pod</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson answers questions from listeners about design process, materials, portfolios and more.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson answers questions from listeners about design process, materials, portfolios and more. </itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>14:00</itunes:duration>
    </item>
    <item>
      <title>Sharing Ideas at Pecha Kucha: Icon-o-Cast by Lunar Design - June 8, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Paul Jamtgaard and Alberto Villarreal join John Edson to discuss Pecha Kucha, a free ongoing showcase of designers' work | podcast@lunar.com | www.lunar.com]]></description>
      <pubDate>Mon, 11 Jun 2007 07:45:36 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_06092007.mp3" length="12850298" type="audio/mpeg"/>
      <guid isPermaLink="false">sharing-ideas-at-pecha-kucha-iconocast-by-lunar</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Paul Jamtgaard and Alberto Villarreal join John Edson to discuss Pecha Kucha, a free ongoing showcase of designers&apos; work | podcast@lunar.com | www.lunar.com</itunes:subtitle>
      <itunes:summary>Paul Jamtgaard and Alberto Villarreal join John Edson to discuss Pecha Kucha, a free ongoing showcase of designers&apos; work | podcast@lunar.com | www.lunar.com</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>21:24</itunes:duration>
    </item>
    <item>
      <title>Milan Furniture Fair 2007: Icon-o-Cast by Lunar Design - May 18, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's Becky Brown and John Edson talk about their recent visit to the Salone Internazionale del Mobile (Milan Furniture Fair), special guests join in via John's handy digital recorder, and visit www.lunar.com/podcast to see pics.]]></description>
      <pubDate>Fri, 18 May 2007 17:03:21 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_05182007.mp3" length="15338583" type="audio/mpeg"/>
      <guid isPermaLink="false">milan-furniture-fair-2007-iconocast-by-lunar-de</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Becky Brown and John Edson talk about their recent visit to the Salone Internazionale del Mobile (Milan Furniture Fair), special guests join in via John&apos;s handy digital recorder, and visit www.lunar.com/podcast to see pics.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Becky Brown and John Edson talk about their recent visit to the Salone Internazionale del Mobile (Milan Furniture Fair), special guests join in via John&apos;s handy digital recorder and visit www.lunar.com/podcast to see pics.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>25:33</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - April 21, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's Robert Howard and Matt Durack talk with John Edson about the challenges associated with a recent medical device project for Novint and the creative process.]]></description>
      <pubDate>Mon, 23 Apr 2007 17:06:53 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_04212007.mp3" length="10106843" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-april-21-2007</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Robert Howard and Matt Durack talk with John Edson about the challenges associated with a recent medical device project for Novint and the creative process.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Robert Howard and Matt Durack talk with John Edson about the challenges associated with a recent medical device project for Novint and the creative process.</itunes:summary>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>21:02</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - March 5, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Can designers create great products that don't hurt Planet Earth?  Lunar's Scot Herbst and Travis Lee say "yes" by following a simple set of principles for sustainable design. Scot and Travis share their insights with John Edson.  ]]></description>
      <pubDate>Mon, 05 Mar 2007 16:18:21 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_03052007.mp3" length="12671009" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-march-5-2007</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Can designers create great products that don&apos;t hurt Planet Earth? Lunar&apos;s Scot Herbst and Travis Lee say &quot;YES,&quot; by following a simple set of principles for sustainable design they&apos;ve developed. Scot and Travis share their insights with John Edson.</itunes:subtitle>
      <itunes:summary>Can designers create great products that don&apos;t hurt Planet Earth? Lunar&apos;s Scot Herbst and Travis Lee say &quot;YES,&quot; by following a simple set of principles for sustainable design they&apos;ve developed. Scot and Travis share their insights with John Edson.</itunes:summary>
      <itunes:keywords>design,environment,materials,sustain,sustainability,planet,earth,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>21:06</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - February 5, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's user-experience expert Gretchen Anderson talks with John Edson about using digital music players, including the Microsoft Zune, SanDisk Sansa e200 and, of course, the Apple iPod. Their conversation also explores simplicity, feature sets and creating a great product experience. ]]></description>
      <pubDate>Tue, 06 Feb 2007 06:25:17 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_02052007.mp3" length="13656312" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-february-5-2007</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s user-experience expert Gretchen Anderson talks with John Edson about using what&apos;s right and wrong with today&apos;s digital music players, including the Microsoft Zune, SanDisk Sansa e200 and, of course, the Apple iPod. </itunes:subtitle>
      <itunes:summary>Lunar&apos;s user-experience expert Gretchen Anderson talks with John Edson about using digital music players, including the Microsoft Zune, SanDisk Sansa e200 and, of course, the Apple iPod. Their conversation also explores simplicity, feature sets and creating a great product experience. </itunes:summary>
      <itunes:keywords>micosoft,zune,sandisk,sansa,m200,zpple,ipod,experience,user,customer,engineering,simplicity,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>22:45</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - January 10, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Christopher Celeste, founder and president of Findaway, talks with Lunar's John Edson about the Playaway self-contained audiobook from Findaway and how customer experience's can be enhaced by taking away features. ]]></description>
      <pubDate>Wed, 10 Jan 2007 15:57:42 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_01102007.mp3" length="10816068" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-january-10-2007</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Christopher Celeste, founder and president of Findaway, talks with Lunar&apos;s John Edson about the Playaway self-contained audiobook from Findaway and how customer experience&apos;s can be enhaced by taking away features. </itunes:subtitle>
      <itunes:summary>Christopher Celeste, founder and president of Findaway, talks with Lunar&apos;s John Edson about the Playaway self-contained audiobook from Findaway and how customer experience&apos;s can be enhaced by taking away features. </itunes:summary>
      <itunes:keywords>playaway,findaway,mp3,audio,books,chris,celeste,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>22:31</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - January 2, 2007</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's Alex Rochat and Alberto Villareal talk about their recent personal design projects and the creative process with John Edson. podcast@lunar.com | www.lunar.com]]></description>
      <pubDate>Tue, 02 Jan 2007 14:20:27 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_01022007.mp3" length="6721332" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-january-2-2007</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Alex Rochat and Alberto Villareal talk about their recent personal design projects and the creative process with John Edson. podcast@lunar.com | www.lunar.com</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Alex Rochat and Alberto Villareal talk about their recent personal design projects and the creative process with John Edson. podcast@lunar.com | www.lunar.com</itunes:summary>
      <itunes:keywords>creative,design,mp3,bike,bicycle,helmet,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>13:59</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - December 13, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's Scot Herbst and John Edson talk about sustainability in design.]]></description>
      <pubDate>Thu, 14 Dec 2006 06:54:01 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_12132006.mp3" length="7213216" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-december-13-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Scot Herbst and John Edson talk about sustainability in design.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s Scot Herbst and John Edson talk about sustainability in design.</itunes:summary>
      <itunes:keywords>sustain,sustainability,Wal,Mart,Wal Mart,environment,design,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>15:01</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - October 28, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Trendspotting: Lunar designers Alberto Villarreal, Roman Gebhard, Matthis Hamann and host John Edson discuss design trends in Europe and Asia.]]></description>
      <pubDate>Tue, 31 Oct 2006 06:45:08 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_10282006.mp3" length="10902263" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-october-6-2006-by-l</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Trendspotting: Lunar designers Alberto Villarreal, Roman Gebhard, Matthis Hamann and host John Edson discuss design trends in Europe and Asia.</itunes:subtitle>
      <itunes:summary>Trendspotting: Lunar designers Alberto Villarreal, Roman Gebhard, Matthis Hamann and host John Edson discuss design trends in Europe and Asia.</itunes:summary>
      <itunes:keywords>Euro,Europe,Asia,design,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>18:09</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - October 6, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson interviews design pros at the Industrial Design Society of America's annual conference.]]></description>
      <pubDate>Fri, 06 Oct 2006 11:24:02 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_10062006.mp3" length="10844245" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-october-6-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson interviews design pros at the Industrial Design Society of America&apos;s annual conference.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson interviews design pros at the Industrial Design Society of America&apos;s annual conference.</itunes:summary>
      <itunes:keywords>IDSA,Industrial,Society,America,design,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>22:35</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - September 27, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar's John Edson discusses a new format for Icon-o-Cast based on feedback from listeners.]]></description>
      <pubDate>Thu, 28 Sep 2006 07:41:03 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_09272006.mp3" length="1883512" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-september-27-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson discusses a new format for Icon-o-Cast based on feedback from listeners.</itunes:subtitle>
      <itunes:summary>Lunar&apos;s John Edson discusses a new format for Icon-o-Cast based on feedback from listeners.</itunes:summary>
      <itunes:keywords>podcast,design,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>3:07</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - September 12, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar's John Edson for a wide ranging discussion about what makes great design. Part 2 of a 2-part conversation. podcast@lunar.com www.lunar.com]]></description>
      <pubDate>Wed, 13 Sep 2006 17:50:55 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_09062006.mp3" length="13150214" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-september-12-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson talks with cognitive scientist Don Norman about what makes great design.</itunes:subtitle>
      <itunes:summary>Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar&apos;s John Edson for a wide ranging discussion about what makes great design. Part 2 of a 2-part conversation. podcast@lunar.com www.lunar.com</itunes:summary>
      <itunes:keywords>emotions,emotional,don,norman,everyday,things,great,design,lunar,product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>29:06</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - August 18, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar's John Edson for a wide ranging discussion about what makes great design. Part 1 of a 2-part conversation. podcast@lunar.com www.lunar.com]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Sat, 19 Aug 2006 11:01:00 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_08182006.mp3" length="10023960" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-august-18-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson talks with cognitive scientist Don Norman about what makes great design.</itunes:subtitle>
      <itunes:summary>Cognitive scientist, human-centered-design expert and author Don Norman joins Lunar&apos;s John Edson for a wide ranging discussion about what makes great design. Part 1 of a 2-part conversation. podcast@lunar.com www.lunar.com</itunes:summary>
      <itunes:keywords>emotions, emotional, don, norman, everyday, things, great, design, lunar, product</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>16:41</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - June 12, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Different materials provide different capabilities for designers and result in different experiences for consumers. Why do product designers use the materials they use? What's the "dream stuff" designers would love to use in the products they create? In this Icon-o-Cast episode, Lunar's John Edson talks with a gaggle of Lunar Design pros about materials used in products today and what will be coming tomorrow.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Fri, 16 Jun 2006 08:45:40 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_06122006.mp3" length="16948594" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-june-12-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson talks with Lunar Design pros about materials used in products today and what will be coming tomorrow.</itunes:subtitle>
      <itunes:summary>Different materials provide different capabilities for designers and result in different experiences for consumers. Why do product designers use the materials they use? What&apos;s the &quot;dream stuff&quot; designers would love to use in products? In this Icon-o-Cast episode, Lunar&apos;s John Edson talks with a gaggle of Lunar Design pros about materials used in products today and what will be coming tomorrow.</itunes:summary>
      <itunes:keywords>design, lunar, product, materials, employees, future</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>28:14</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - March 28, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences. In this episode of Icon-o-Cast, Lunar's John Edson talks with Steve, a partner at Cheskin Research and co-author of "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences".]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Wed, 14 Jun 2006 06:22:15 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_03282006.mp3" length="19524316" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-march-282006</guid>
      <itunes:subtitle>In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? Lunar&apos;s John Edson talks with Cheskin Research&apos;s Steve Diller  about delivering meaningful experiences.</itunes:subtitle>
      <itunes:summary>In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences. In this episode of Icon-o-Cast, Lunar&apos;s John Edson talks with Steve, a partner at Cheskin Research and co-author of &quot;Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences&quot;.</itunes:summary>
      <itunes:keywords>meaning, design, products, customers, lunar</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>32:32</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - March 2, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[ China has already become an important manufacturing center and, as the world's most populous nation, a coveted new market. China is also quickly becoming a global design center. Lunar's John Edson talks with Andrew Zee, manager of Lunar's new Hong Kong office, and Elaine Ann, founder of Kaizor Innovation, a strategic innovation consulting company specializing in China markets, about new directions for design in China. ]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Thu, 02 Mar 2006 16:46:05 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_03022006.mp3" length="10380683" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-march-2-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s John Edson talks with Andrew Zee, manager of Lunar&apos;s new Hong Kong office, and Elaine Ann, founder of Kaizor Innovation, a strategic innovation consulting company specializing in China markets, about new directions for design in China.</itunes:subtitle>
      <itunes:summary>China has already become an important manufacturing center and, as the world&apos;s most populous nation, a coveted new market. China is also quickly becoming a global design center. Lunar&apos;s John Edson talks with Andrew Zee, manager of Lunar&apos;s new Hong Kong office, and Elaine Ann, founder of Kaizor Innovation, a strategic innovation consulting company specializing in China markets, about new directions for design in China.</itunes:summary>
      <itunes:keywords>design, lunar, product, china, directions, hong, kong</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>21:37</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Jan. 20, 2006</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[ Lunar's Dan Senatore, Jonathan Downing, Max Yoshimoto have recovered from the 2006 Consumer Electronics Show in Las Vegas. They share with John Edson their take on good and bad products featured at the show, design trends and after-hours fun. ]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Fri, 20 Jan 2006 12:56:15 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_011906.mp3" length="12273918" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-jan-20-2006</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar&apos;s Dan Senatore, Jonathan Downing, Max Yoshimoto have recovered from the 2006 Consumer Electronics Show in Las Vegas. They share with John Edson their take on good and bad products featured at the show, design trends and after-hours fun. </itunes:subtitle>
      <itunes:summary>Lunar&apos;s Dan Senatore, Jonathan Downing, Max Yoshimoto have recovered from the 2006 Consumer Electronics Show in Las Vegas. They share with John Edson their take on good and bad products featured at the show, design trends and after-hours fun. </itunes:summary>
      <itunes:keywords>design, lunar, product, CES, ces, trends, trend</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>25:33</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Dec. 23, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Chris Hazen and Dani Tsuda of WSP Environmental North America join Lunar's John Edson to talk about environmental aspects of sustainable design. Chris, Dani and John discuss recycling, materials and a responsible quest for more stuff. Listen, email us and and you could win a Senseo coffee maker. ]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Fri, 23 Dec 2005 08:59:59 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_12232005.mp3" length="12384848" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-dec-23-2005</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Chris Hazen and Dani Tsuda of WSP Environmental North America join Lunar&apos;s John Edson to talk about environmental aspects of sustainable design. Chris, Dani and John discuss recycling, materials and a responsible quest for more stuff. </itunes:subtitle>
      <itunes:summary>Chris Hazen and Dani Tsuda of WSP Environmental North America join Lunar&apos;s John Edson to talk about environmental aspects of sustainable design. Chris, Dani and John discuss recycling, materials and a responsible quest for more stuff. Listen, email us and and you could win a Senseo coffee maker. </itunes:summary>
      <itunes:keywords>design, lunar, services, product, environment, sustainable, sustainability, WSP, wspgroup</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>25:47</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Dec. 5, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway!]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Mon, 05 Dec 2005 16:41:25 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_12052005.mp3" length="13397120" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-dec-05-2005</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>A design and engineering critique of coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway!</itunes:subtitle>
      <itunes:summary>A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway!</itunes:summary>
      <itunes:keywords>design, lunar, services, product, coffee, makers, coffeemakers, senseo, krups, nespresso, salton, caffine</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>27:50</itunes:duration>
    </item>
    <item>
      <title>Enhanced version - Icon-o-Cast by Lunar Design - Dec. 5, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway! Enhanced version with photos. Requires viewing on iPod or in iTunes. ]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Mon, 05 Dec 2005 16:41:09 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/enhanced_icon-o-cast_by_lunar12052005.m4b" length="14395694" type="audio/x-m4b"/>
      <guid isPermaLink="false">enhanced-version-iconocast-by-lunar-design-dec-05-2005</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize! Enhanced version w. photos.</itunes:subtitle>
      <itunes:summary>A design and engineering critique of  coffee makers. Lunar designers Travis Lee, Lea Kobeli, Robert Howard and John Edson deconstruct four popular coffee-making products. And, you could win a prize in our first ever podcast giveaway! Enhanced version with photos.</itunes:summary>
      <itunes:keywords>design, lunar, services, product, coffee, makers, coffeemakers, senseo, krups, nespresso, salton, caffine</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>27:50</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Nov. 14, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[BusinessWeek's Bruce Nussbaum, Dev Patnaik, founder of Jump Associates, Tom Dair, partner with Smart Design, and Lunar's John Edson talk about product design firms, the "killer app" in global competition, and Bruce's cell phone.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Tue, 15 Nov 2005 09:33:15 -0800</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_11142005.mp3" length="11436544" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-nov-14-2005</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>BusinessWeek&apos;s Bruce Nussbaum, Dev Patnaik, founder of Jump Associates, Tom Dair, partner with Smart Design, and Lunar&apos;s John Edson talk about product design firms, the &quot;killer app&quot; in global competition, and Bruce&apos;s cell phone.</itunes:subtitle>
      <itunes:summary>BusinessWeek&apos;s Bruce Nussbaum, Dev Patnaik, founder of Jump Associates, Tom Dair, partner with Smart Design, and Lunar&apos;s John Edson talk about product design firms, the &quot;killer app&quot; in global competition, and Bruce&apos;s cell phone.</itunes:summary>
      <itunes:keywords>design, lunar, services, product, future, technology, killer, app, creativity</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>19:00</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Oct. 17, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Will services ultimately replace products as objects continue to "disappear" into the background? Changes in telephone services and home photography may offer hints of what's to come.<br><br> 

Kim Goodwin, vice president of design and general manager at Cooper (a consultancy dedicated to conceiving and designing interactive products, services, and systems), joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part two of a two-part discussion.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Mon, 17 Oct 2005 13:51:41 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_10172005.mp3" length="5110990" type="audio/mpeg"/>
      <guid isPermaLink="false">iconocast-by-lunar-design-oct-17-2005</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Will services ultimately replace products as objects continue to &quot;disappear&quot; into the background? Kim Goodwin of Cooper joins Lunar&apos;s Christophe Koch, Joel Jacobs and John Edson in part two of a two-part discussion.</itunes:subtitle>
      <itunes:summary>Will services ultimately replace products as objects continue to &quot;disappear&quot; into the background? Changes in telephone services and home photography may offer hints of what&apos;s to come. Kim Goodwin, vice president of design and general manager at Cooper (a consultancy dedicated to conceiving and designing interactive products, services, and systems), joins Lunar&apos;s Christophe Koch, Joel Jacobs and John Edson in part two of a two-part discussion.</itunes:summary>
      <itunes:keywords>design, lunar, services, product, cooper, technology</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>16:55</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Oct. 6, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[The Incredible Shrinking Product: Technology makes it possible to put more and more functionality in smaller and smaller packages, but does that always benefit people? Will products eventually disappear altogether? Kim Goodwin of Cooper joins Lunar's Christophe Koch, Joel Jacobs and John Edson in part one of a two-part discussion.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Thu, 06 Oct 2005 20:17:32 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_10062005.mp3" length="7686254" type="audio/mpeg"/>
      <guid isPermaLink="false">http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_10062005.mp3</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>The Incredible Shrinking Product: Technology makes it possible to put more and more functionality in smaller and smaller packages, but does that always benefit people? </itunes:subtitle>
      <itunes:summary>The Incredible Shrinking Product: Technology makes it possible to put more and more functionality in smaller and smaller packages, but does that always benefit people? Will products eventually disappear altogether? Kim Goodwin of Cooper joins Lunar&apos;s Christophe Koch, Joel Jacobs and John Edson in part one of a two-part discussion.</itunes:summary>
      <itunes:keywords>design, lunar, services, product, cooper, technology</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>25:30</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Sept. 12, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Dwell Magazine Editor-in-Chief Allison Arieff talks with Lunar Design's John Edson and Max Yoshimoto about housing design, Hurricane Katrina and "mass customization" in design.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Tue, 13 Sep 2005 16:54:20 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_09122005.mp3" length="9766561" type="audio/mpeg"/>
      <guid isPermaLink="false">http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_09122005.mp3</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Dwell Magazine Editor-in-Chief Allison Arieff talks with Lunar Design&apos;s John Edson and Max Yoshimoto about housing design, Hurricane Katrina and &quot;mass customization.&quot;</itunes:subtitle>
      <itunes:summary>Dwell Magazine Editor-in-Chief Allison Arieff talks with Lunar Design&apos;s John Edson and Max Yoshimoto about housing design, Hurricane Katrina and &quot;mass customization&quot; in design.</itunes:summary>
      <itunes:keywords>design, lunar, katrina, house, housing, dwell</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>23:10</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Sept. 2, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar Design President John Edson shares perspectives from design leaders attending the 2005 Industrial Designers Society of America National Conference August 24-27.  Guests include Sam Lucente, brand design and experience director for HP, and Ellen Lupton, curator of contemporary design at the Cooper-Hewitt National Design Museum in New York.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Fri, 02 Sep 2005 11:45:19 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_09022005.mp3" length="10196833" type="audio/mpeg"/>
      <guid isPermaLink="false">http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_09022005.mp3</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar Design President John Edson shares perspectives from design leaders attending the 2005 IDSA Conference</itunes:subtitle>
      <itunes:summary>Lunar Design President John Edson shares perspectives from design leaders attending the 2005 Industrial Design Society of America National Conference August 24-27.  Guests include Sam Lucente, brand design and experience director for HP, and Ellen Lupton, curator of contemporary design at the Cooper-Hewitt National Design Museum in New York.</itunes:summary>
      <itunes:keywords>idsa, lunar, conference, design</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>28:13</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Aug. 22, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Top of Mind: Our Favorite New Products. Lunar's Joel Jacobs, Max Yoshimoto and John Edson talk about recent products that have caught their fancy.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Sun, 21 Aug 2005 21:50:54 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_08222005.mp3" length="4287892" type="audio/mpeg"/>
      <guid isPermaLink="false">http://www.lunar.com/pressroom/podcast/icon-o-cast_by_lunar_08222005.mp3</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:summary>Top of Mind: Our Favorite New Products. Lunar&apos;s Joel Jacobs, Max Yoshimoto and John Edson talk about recent products that have caught their fancy.</itunes:summary>
      <itunes:keywords>product, design, lunar, new, favorite, recent</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>11:44</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Aug. 10, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Back to the Future: What's behind "retro" design? Why is it so popular? Lunar's Alberto Villarreal, Joel Jacobs, Max Yoshimoto and John Edson debate the good and bad of retro design.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Sun, 21 Aug 2005 21:50:44 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/lunar_design_podcast_08092005.mp3" length="9625283" type="audio/mpeg"/>
      <guid isPermaLink="false">http://www.lunar.com/pressroom/podcast/lunar_design_podcast_08092005.mp3</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:summary>Back to the Future: What&apos;s behind &quot;retro&quot; design? Why is it so popular? Lunar&apos;s Alberto Villarreal, Joel Jacobs, Max Yoshimoto and John Edson debate the good and bad of retro design.</itunes:summary>
      <itunes:keywords>design, product, lunar, future, retro</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>19:58</itunes:duration>
    </item>
    <item>
      <title>Icon-o-Cast by Lunar Design - Aug. 1, 2005</title>
      <link>http://www.lunar.com/podcast/index.html</link>
      <description><![CDATA[Lunar Design's Max Yoshimoto, Christophe Koch and John Edson explore the cultural trend of simplicity and its impact on product design.]]></description>
      <author>podcast@lunar.com (Icon-o-Cast)</author>
      <pubDate>Sun, 21 Aug 2005 21:50:31 -0700</pubDate>
      <enclosure url="http://www.lunar.com/pressroom/podcast/lunar_design_podcast_08012005.mp3" length="15871696" type="audio/mpeg"/>
      <guid isPermaLink="false">http://www.lunar.com/pressroom/podcast/lunar_design_podcast_08012005.mp3</guid>
      <itunes:author>podcast@lunar.com(Icon-o-Cast)</itunes:author>
      <itunes:subtitle>Lunar Design&apos;s Max Yoshimoto, Christophe Koch and John Edson explore the cultural trend of simplicity and its impact on product design.</itunes:subtitle>
      <itunes:summary>Lunar Design&apos;s Max Yoshimoto, Christophe Koch and John Edson explore the cultural trend of simplicity and its impact on product design.</itunes:summary>
      <itunes:keywords>design, product, lunar, simplicity</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:duration>16:29</itunes:duration>
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