Archive for the ‘User Experience’ Category

VELA, NOVA and now TERA

January 31st, 2014

LUNAR is continuing to redefine home exercise with our latest product concept, TERA, which we’ll present at Munich Creative Business Week Feb. 27. (more…)

LUNAR creativity SPARKS three awards

November 18th, 2013

We’re thrilled to announce LUNAR has picked up three 2013 SPARK awards for iovera°, Mobilegear and Piamo!

  • The pen-like iovera° from myoscience uses a patented Focused Cold Therapy to effectively treat pain with a minimally invasive procedure. Our work for iovera° earned a Product Pro award.
  • Mobilegear is an e-commerce website we designed that provides customers with the best mobile solutions for an increasingly mobile workforce and lifestyle. Mobilegear picked up a Silver Communication award.
  • Piamo creates a fresh cup of delicious espresso in 30 seconds in your microwave. Our work for Piamo received a Gold Concept Pro award.

The SPARK Awards are a global competition with entries from more than 27 countries. The awards seek out the best designs from all levels of society, from amateurs to the most experienced and are awarded by a community of designers and creative people bound together by the idea that design can make significant, positive changes in the world and help make it better.

See the full list of winning entries here and read the full press release here.

Making bold design work for entrepreneurs

November 15th, 2013

Bold design expressions can be one of the most important differentiators for any company, but especially for startups.

LUNAR’s Matthis Hamann and Roman Gebhard explained why while sharing a few case studies at the Explorers Festival in Lisbon last week.

The festival is one of the largest events for entrepreneurs in Europe.

“Our experience shows that a solid design process, the right tools and a user-centric sensibility can definitely create better products and services,” Roman told several hundred attendees.

Roman and Matthis took attendees through case studies that covered:

  • a hardware and software solution for Siemens Bosch that connects devices in the home in a way that addresses real needs,
  • the VELA cycle trainer and NOVA climbing wall that challenge the design conventions of exercise equipment in the home,
  • Piamo, a product that turns any microwave into a personal espresso machine, and
  • Mo, a modern urban mobility system, based on a flexible, simple, affordable and sustainable combination of bike rental system, local public transport and car sharing.

“We believe bold design expressions that shift traditional paradigms can be especially helpful to entrepreneurs who are coming into markets with exciting, new ideas,” Matthis said.

Watch the video of their presentation here :

The Tradition Continues

November 1st, 2013

Thanks to everyone who came out for our annual Halloween party Wednesday! There were some impressive costumes this year – between a wrecking ball, a burrito and Sutro Tower, it was a serious close call on who should win our glorious skull prizes.

Congratulations to those who came out on top:

Best: Sock Monkeys
Funniest: Minions
Scariest: Medusa
Craftiest: Family Tree
Best Group: Mariachi Band

We took a LOT of pictures and have captured the best of the best here. In case you missed out, there’s always next year!

Halloween on the Moon

October 30th, 2013

Our tradition of legendary HALLOWEEN PARTIES continues tonight! Each year we open our doors to the San Francisco design community for a night of ghoulish grins, creepy cocktails, and devilish dancing! The best part? For those who come decked out in that costume we know you’ve been planning for the last 217 days, we award prizes that you’ll want to showcase on your living room mantle. This year, no exception, we have some of the best awards imaginable.

halloween-trophies

See you tonight!

More details here.

Design to disrupt

October 24th, 2013

Our LUNAR Europe team will be sharing the secrets behind “Disrupting product categories with design” at the push.conference 2013 in Munich Oct. 26.

LUNAR Europe co-founder Roman Gebhard and user experience designer Hanne Trafnik will discuss the holistic design approach to product development that led to two stellar design concepts: VELA, a cycle trainer Forbes‘ calls “the bike that looks like art” and NOVA, a fresh take on a climbing wall that introduces meaningful interactions between athlete, sensors and a smartphone app.

Both projects won several 2013 design awards and NOVA was just recognized with a German Design Award for 2014!

nova-wall

The annual push.conference unites creative coding and user experience design by offering a platform for designers, developers and UX professionals. Learn more here and watch our blog for photos and insights from Roman and Hanne.

Getting to the “why” behind the “what”

October 15th, 2013

By Chau Hop Nguyen Phan, Design Strategist, LUNAR Europe

Understanding why we do things is a critical, if elusive, part of a successful design process.

Do I buy a particular brand of soap because of attractive packaging or because my family has used it since I was a child?

Ethnography is the practice of understanding the why behind our actions.  An ethnographer’s goal is usually to understand the rituals, inherited practices or practical drivers that motivate what we do.

Design research practices owe a lot to methodologies established by ethnographers and anthropologists. As a design researcher at LUNAR, I constantly look for the why behind user behaviors to better identify opportunities for innovation or ways to otherwise inform the design process.

Last month, I had the opportunity to attend EPIC – the Ethnographic Praxis in Industry Conference in London, where I expected to be an outsider among academics, but that was hardly the case. There was much talk about how ethnography is helping to influence countless experiences, products and services, which is exactly what we do at LUNAR in our Insights & Strategy practice.

epic-conference-2013

Centuries ago ethnography started as a way to understand the traditions and cultural norms of indigenous peoples. In recent times, the practices of ethnographers were applied in innovation industries – including design – where methods were adapted to understand our “modern“ society and why we do what we do, to uncover opportunities for innovation or improve other aspects of design.

The conference featured presentations by a “Who’s Who” of qualitative research within the innovation industry, including Genevieve Bell, director of Intel’s Interaction and Experience Research and a child of two anthropologists who was raised among Australian aborigine tribes.

Several speakers explored the role of “big data” in ethnography. Tricia Wang, a young and splendid speaker, believes qualitative data – what she calls “thick data” – and not quantity-centric “big data” can explain the why behind people’s actions. Other presenters, such as John Curranen encouraged us to avoid setting up big data in opposition to ethnography.  Instead, he said, we need to use ethnography as a hook to facilitate interpretation of big data.  He clearly sees a role for big data in helping explain behaviors.

As with the best conferences, EPIC provided an incredible amount of useful experiences, and it was great to share findings, methods and thoughts with a fantastic group of people. No wonder many had travelled so far to participate.

I left EPIC excited to apply the latest thinking in ethnography to the design research work we do at LUNAR.  Better understanding why our client’s customers do what they do will help us shape more useful and successful experiences. If ethnography gets you excited about becoming a better designer, check out EPIC at their 2014 conference in New York. I hope to see you there.

LUNAR tackles home health care with TABLU project

August 27th, 2013

Populations worldwide are growing older as expensive health care costs continue to rise. At the same time, many of us will likely prefer to spend our final days in the comfort of our own homes. How can design help address these issues?

LUNAR is partnering with a wide variety of organizations, along with sponsorship from the German government, on an initiative called TABLU* to develop smart and relevant solutions that will improve home health care.

As the multi-organization, Germany-based TABLU team embarks on this 36 month project, LUNAR will document and provide insights into the design process through ongoing Icon-o-Cast audio podcasts and blog posts starting today.

TABLU

“Most of the work we do for clients is secret,” says LUNAR President John Edson. “TABLU is a public sector project and offers us a unique opportunity to share a behind-the-scenes, very transparent look into how design and design thinking is addressing a complex, important problem.”

“It’s a big issue,” says LUNAR’s TABLU project lead Bastian Beate. “We’re all getting older, we’ll need care, but care is very expensive. Many of us are already taking care of our aging family members at home and this trend will only continue to grow. There’s a pressing need to make home care easier and more effective, and not just bring down costs.”

In the first TABLU Icon-o-Cast podcast, John and Bastian discuss the project in light of the demographic shifts that are driving a need – and opportunity – to improve home health care. In addition, they outline the process LUNAR and the extended TABLU team will take and offer insights into ways to approach the problem.

Watch for new editions of Icon-o-Cast and blog updates every few weeks, and follow the project on Twitter at @LUNARdesign with hashtag #TABLU. Please share any thoughts on our process and how design thinking can improve health care for all of us here.

* TABLU stands for Technische Assistenzsysteme befähigen zu einem Leben in Unabhängigkeit. In English, this roughly translates to “Technical assistance system enabling independent living.”

LUNAR hosts design leaders at Chicago office

October 16th, 2012

As a longtime member of the Association of Professional Design Firms, we were honored to host 45 APDF members at the LUNAR Chicago office (more…)

LUNAR-designed myBosch showcased at IFA

September 7th, 2012

We’re thrilled to share the news that LUNAR’s digital user experience work for Bosch was featured at the IFA consumer electronics fair in Berlin (more…)

Helping SF get ready for the “big one”

September 6th, 2012

Northern Californians know the next big earthquake is likely coming within the next 20 years, but only a fraction of the population is ready for the shaking and its aftermath. (more…)

A “slicker and smarter” climbing wall

May 2nd, 2012

Fast Company this week features Nova, our new concept for a home climbing wall (more…)

Why shopping tech still disappoints

December 9th, 2011

As the holiday shopping season rings in, CBS News asks, “Where are the cool new retail technologies?” (more…)

Did I leave the oven on?

September 1st, 2011

Experience Design makes interacting with appliances a pleasure

It’s fascinating how our daily routines have changed in recent years, with many tasks made easier and more enjoyable by simple and clever apps on mobile devices. Real-time driving directions, restaurant suggestions when you’re hungry and quick updates from friends can make a difference. (more…)