How are tribes disrupting traditional ways of building and maintaining your brand? (more…)
Archive for the ‘Value Creation’ Category
Better Mo-bility for urbanites
November 1st, 2011
Too many noisy and polluting cars are choking urban streets. Alternatives to the single-occupancy auto are out there, (more…)
After Steve Jobs: What we can learn from the Nest thermostat
October 28th, 2011
The central question about Apple these days is what it will become without Steve Jobs’s passionate conviction and daily direction in the design of the company’s products and services. (more…)
In Chicago? Explore career paths for successful designers with LUNAR’s Mark Dziersk this Friday
August 24th, 2011
LUNAR Chicago’s Managing Director Mark Dziersk shares his insights into the career paths of successful designers at a meet-up at 750 North Franklin #201 in Chicago this Friday, 6:30 pm. (more…)
Join the tribe or be cast off the island
August 11th, 2011
What does Groupon get that Blockbuster doesn’t? (more…)
A new model for medical device development
July 5th, 2011
LUNAR’s contributions to a new collaborative-development model that reaches across cultures is bringing a low-cost medical device to developing countries where the human need is great and traditional health care products are unaffordable. (more…)
Brand strategy + social networking
March 24th, 2011
I make up part of the Communications Design team here at LUNAR. My background is mostly in product design, but before joining LUNAR I worked briefly in the ad world.
For me, the intersection of product design and advertising creates an interesting space to work in.
(more…)
In search of the perfect car. A female designer’s perspective.
January 26th, 2011
It should have been a very exciting time. I am in the market for a brand new car and as it is the first time in my entire consumer life I can afford investing in a vehicle fresh from the factory, expectations were high.
Joyride, designed by Per Brolund
A gesture for TV
December 2nd, 2010
Google TV, Apple TV, “free” TV, subscription TV, and on and on. The days of grandpa’s 19-inch, four-channel television are long gone. (more…)
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Designing the Future of TV
October 19th, 2010
TV has been in a constant state of change in recent years, but the home invasion of VCRs and DVDs pales in comparison to the rate of change today. As ever-increasing options are available to consumers, how should companies decide what to design and build next? (more…)
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One Word at a Time
July 14th, 2010
LUNAR recently helped design the Intel Reader, a device that helps blind, low vision and dyslexic people read print more easily. (more…)
No more “make pretty”; now what?
June 2nd, 2010
A Value Creation Icon-o-Cast
The practice of industrial design has changed more in the past 10 years than in the previous 100. Gone are the days when designers engaged in “make pretty” exercises. (more…)
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LUNAR heads to ICFF. Presenting: KOO
May 13th, 2010
Connections and mutations in the network
April 27th, 2010
A Value Creation Icon-o-Cast
The Internet is bringing about unprecedented growth in connections between people, with implications for how we address major social issues, everyday problems and design challenges. (more…)
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It’s a LUNAR New Year
February 11th, 2010
A Value Creation Icon-o-Cast
In this special Lunar New Year edition of Icon-o-Cast, LUNAR kicks off the Year of the Tiger with perspectives on business and design trends for the coming year from Asia, Europe and the U.S. (more…)
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