A Value Creation Icon-o-Cast
LUNAR’s John Edson and Margie O’Driscoll of the American Institute of Architects discuss the changing roles of industrial designers and architects (more…)
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Archive for the ‘Value Creation’ Category
Sustainability update/Hong Kong views
December 14th, 2009
A Value Creation Icon-o-Cast
LUNAR’s Travis Lee and John Edson talk through recent developments in sustainable design and materials, and chat about Travis’ experiences during his assignment in Hong Kong. (more…)
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Patagonia – A Good Model for a Post Consumer Era Manufacturing Company
November 6th, 2009
Manufacturing companies interested in transitioning to sustainable business models would benefit from considering what Patagonia has done. (more…)
On IDSA 2009
September 28th, 2009
A Connections Icon-o-Cast
LUNAR’s John Edson and Gretchen Anderson trade perspectives on the 2009 Industrial Designers Society of America (IDSA) annual conference, which wrapped Sept. 26 in Miami. (more…)
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Let’s get physical
September 23rd, 2009
Speaking at the upcoming IDSA National Conference in Miami Sept. 23-26, LUNAR’s Director of Interaction Design, Gretchen Anderson, will discuss the role of “facial features” in product design. (more…)
Can user-centered design save the car industry?
July 23rd, 2009
The New York Times has a new article about how Ford used personas to drive the design of the Fiesta in Europe.
I especially like Ford’s acknowledgment that personas are a way to “get a common focus for everyone from the clay modeler to the chief executive” and that part of that focus wasn’t just about “rational” profiles. (more…)
Designing Business; Businessing Design
June 19th, 2009
In my Fast Company “Powers of Design” blog post today: responding to the idiosyncrasies of real people.
Creating Cults and Cultures With Design
June 18th, 2009
In my Fast Company “Powers of Design” blog post today: Is design on your CEO’s list of legacy objectives?
Why Ugly Sells
June 17th, 2009
In my Fast Company “Powers of Design” blog post today: the real trick. (more…)
John Edson is this week’s expert design blogger on Fast Company.com
June 15th, 2009
LUNAR’s John Edson is this week’s expert design blogger on FastCompany.com. Today he tackles emotional connection. (more…)
Growing creativity with the Korean Institute of Design
June 10th, 2009
Next week, June 15-19, LUNAR will play host to a group of designers from the Korean Institute of Design Promotion (KIDP). Since the very first day of business, LUNAR has sought to make a difference with creativity – to use creativity to design distinctive products that are meaningful for individuals, society, and the environment. (more…)
Strategy by Design
May 28th, 2009
LUNAR President, John Edson, will be speaking at the upcoming Sustainable Brands ’09 conference in Monterey, CA.
His presentation, “Strategy by Design: Incorporating Design Thinking into Your Business,” will be at 4pm on Monday June 1st.
John will be discussing how a simple “design for sustainability” framework can help craft the direction of a company, ensure higher quality and more desirable products, and craft a tighter integration between business strategy, execution and communication.
Green Leader
May 27th, 2009
Lunar’s Travis Lee was recently invited to be a part of AutoDesk’s Green Leaders series. In this video, he shares his passion for sustainable design and his vision for a more sustainable future.
Boom Boom POW
May 5th, 2009
As designers, we have a panoply of motivations. We want our clients to be happy, for their products to sell in the millions, for our peers to admire us, for our work to matter to people, to make a difference in the world.
But now I realize all that is meaningless.
What we really want is for our work to be featured in the music video at the top of the charts. Check it: Boom Boom Pow by the Black Eyed Peas uses the HP TouchSmart PC to frame their hypnotic vision of the future (after a quick note from will.i.am).
For 15 years, we’ve been a partner to HP, working side by side with legions of designers, engineers, marketers, and business managers to look into the future. That’s where all of our work happens – in the future. And the Black Eyed Peas testament is that, for now, we’ve helped give birth to a design that even after its release, still feels like it represents something we aspire to achieve. The line sums it up, “I’m so three thousand and eight, and you’re so two thousand and late.”
To be clear, we’re not taking the full credit here. LUNAR worked with the design team at HP – and together we enjoyed the warmth of a visionary charter to create a computer that moves beyond computers to become something else, an artifact in the home that finally feels like it belongs there.
And now, back to work. Back to the future.
