Why Ugly Sells

By John Edson

In my Fast Company “Powers of Design” blog post today: the real trick.

“Designing universally attractive products sometimes means eschewing beauty.  The real trick is to resist navigating consumer taste and understand
the emotional sources for taste.”

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Posted: June 17, 2009 at 8:47 am in Customer Experience, Interaction Design, Meaning, Value Creation | Permalink | Comments (0) | Trackback

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