The magic thinness of the iF award-winning 4K Alta TV from BOE transforms a technical product into a premium life-style object that becomes part of your home, like classic furniture or lighting.

We've reduced the product to its essence, while expressing an iconic, charismatic and timeless design in a consistent vision across a range of touchpoints – TV, remote, media box, UI, packaging, quick start guide and service. Alta'’s "intelligent minimalism" is the perfect approach for a completely new consumer brand at the intersection of lifestyle, technology and beauty.