IGNITE is a personal health and wellness ecosystem that integrates physical, digital and social media components to improve how you manage your lifestyle. The IGNITE pad is a unique piece of hardware that replicates the functionality of a wireless/digital scale and Wii Fit on a Smartphone at a fraction of the cost. By tracking weight, fitness and lifestyle behaviors and goals, the IGNITE iPhone and Android apps convert personal life expectancy into a tangible “life number” helping consumers understand and improve their life expectancy in real-time through positive behavior changes.