Better Mo-bility for urbanites

Too many noisy and polluting cars are choking urban streets. Alternatives to the single-occupancy auto are out there, but a user-centered transit ecosystem that brings all the pieces together may be the best solution for our cities.

LUNAR created “mo,” a modern urban mobility system, as a concept study with Green City e.V., the biggest environmental organization in Munich, and the University of Wuppertal. “mo” is based on a flexible, simple, affordable and sustainable combination of bike rental system, local public transport and car sharing.

One goal is to achieve a noticeable difference in the number of cars on the city streets, thereby cutting noise levels and air pollution and turning paths and roads into part of our living environment again.

“mo” provides a range of easily-available transit options in a practical “location-based service” that encourages spontaneous use of the mobility system and that depends on only a moderate amount of technical infrastructure.


“mo” members can choose from a comprehensive, single-source range of vehicles — bikes, cargo bikes, electric bikes and cars — that link up with buses and trains depending on the members’ needs and destinations.

“mo” can be accessed any time through a smartphone application or right at a vehicle station, getting members to their destination quickly and efficiently.


Built-in incentives encourage “mo” members to make more sustainable decisions: members earn cash-redeemable points (“mo“ miles) based on distances travelled, thus encouraging smart environmental choices over the long-term.

The LUNAR team also designed “mo” system components, including the stations where the “mo” vehicles await their users and the “mo” bike tag that monitors “mo” miles.

LUNAR used a “human-centered” design process to develop “mo.” We looked at existing mobility concepts and emerging trends, and then studied the motivations, needs and wants of people who are on the move every day using surveys and qualitative in-depth interviews to refine the right conceptual approaches.

We led workshops with mobility experts and representatives of the city of Munich to gain an in-depth understanding of the relevant parameters for implementing the concept in Munich. Even though “mo” was designed with Munich in mind, the idea is definitely applicable to many cities around the globe. In fact, we hope our work sparks similar initiatives in other parts of the world.


“Things have to change – and they will,” says LUNAR’s Dirk Hessenbruch, the driving force on the “mo” design team. “Whether people are going to work, going shopping or exercising, 80% of distances travelled in Germany are shorter than 20 kilometers. At the same time, more than 50% of people use their car – with all the consequences that entails for our roads and the air. ‘mo’ points out concrete, feasible alternatives that are based on people’s needs. ‘mo’ means mobility for the city of tomorrow.”

Learn more about Mo.

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