SF Prep

LUNAR partnered with the San Francisco Department of Emergency Management to understand why so few San Francisco residents are prepared in any way for an earthquake, and what could be done to empower and motivate them to take action.

The outcome is a simple-to-use, affordable website that uses local San Francisco companies to deliver earthquake preparedness right to residents’ doorsteps.  The core of the SF Prep model is a web-based subscription service that gradually guides people to a lifestyle of preparedness that combines the items they need on hand and the education they need to be ready. By delivering earthquake preparedness products and learning’s over time, SF Prep gradually engages residents in the process and motivates them to ever-increasing levels of preparedness.