Oral B CrossAction Toothbrush

Product-led turnaround

“Puts other toothbrushes to shame”

Arguably the most ergonomically designed toothbrush ever, the CrossAction gave Oral-B an additional five percent market share of a $650 million market, according to the LA Times, proving that customers are willing to pay top dollar for performance and design.  LUNAR helped them strongly connect to consumers by understanding common brushing behaviors and then creating a great experience—which they loved, and continue to love to this day.